Jeanne Ardon

Within the Corporate department, supporting the three divisions of the House as well as various international markets.

Creation of an internal newsletter on influence topics, for the global PR teams. Support for the press & influence teams in campaign monitoring (monitoring, evaluation of posts/stories). Coordination of requests from divisions/markets. Annual consolidation of PR performance and international reporting. Budget monitoring and presentation of results to global teams. Tailored support to markets according to their challenges (castings, local agencies..). Daily validation of the corporate press review for the leadership team. Management of partner agencies (press, influence, media monitoring). Analysis of KPIs (EMV, REACH, ER, Sentiment analysis) and optimization recommendations. Monitoring trends and innovations.

Press, Influence, Event, Social

Participation in sending various communication tools to journalists (newsletter, product news, press releases, and visuals). Creation of newsletters following the annual press day. Updating the journalist database. Supporting the team in the daily follow-up of journalist requests. Production of monthly press reviews and press rankings. Launch and monitoring of 360° communication plans: production, events, seeding, social media. Organization of Influence events. Analysis of Influence campaigns. Competitive benchmarking.

Internal communication: updating the commercial animation intranet. External communication: social networks. Pricing. Study of new partnerships. Competitive benchmarking and analysis. Deployment of new digital tools. CRM and customer relations management: activation, loyalty. Marketing/management of new banking products and services. Consideration of BPCE group recommendations and internal service requests.