Freelancer profile translated to English.
Back to original languageAbout Jean-Pierre
Hello 🌹
In 5 minutes flat, you'll understand how I can help you generate more revenue through SEO and AI.
SEO is often depicted as complex, mystical, and hard to track. Yet, it's everywhere in 2025:
- Traditional search engines
- TikTok, Instagram
- LLMs (ChatGPT, Perplexity, Ai Overview…)
- Amazon
- YouTube
Search has fragmented, and traditional methods are no longer sufficient. The old-school SEO trio (Technical, Content, Links) is slowly dying. Welcome to the era of 360° SEO.
What is 360 SEO?
➡️ Solid SEO foundations:
- On-page SEO aligned with user intent.
- Demonstrated and verifiable expertise online (EEAT).
- Excellent user experience (speed, responsive design, accessibility, and content clarity).
- Backlinks to strengthen your popularity.
- Traffic to your brand name.
👨🏼💻 A multichannel strategy:
- Creation of SEO-friendly pillar content.
- Adaptation for different channels: YouTube, Instagram, TikTok, or LinkedIn to establish your brand's expertise everywhere on the web.
- Obtaining direct traffic from the same platforms = a strong signal of interest for Google.
🤖 LLM / SGE / GEO Optimization, in short, SEO for Chat GPT:
- Implementation of optimizations for LLMs (AI like Chat GPT, Perplexity, Ai overview).
- Integration of structured data (Schema.org, JSON-LD).
- AI Structuring: tables, FAQ section, inverted content pyramid, precise HN structure.
- Javascript Optimization
- Bing Places Listings (yes, ChatGPT = Bing).
- Use of natural, conversational language.
A 360° approach to regain visibility on all channels and no longer depend solely on Google, which is losing ground in 2025.
It's never easy to jump on a moving train, but I suggest you anticipate this evolution in search behavior starting today!
French
Native or bilingual
English
Fluent
Portuguese
Fluent
Remote only
Primarily works remotely
Experience
- KeyweoSEO ConsultantDIGITAL AND ITJanuary 2025 - Today (1 year and 5 months)Barcelone, SpainMy missions consist of improving the online visibility of websites through a comprehensive approach to natural referencing:➡️ Conducting semantic analyses and keyword research➡️ Technical site audits (Webflow, WordPress, Prestashop, custom sites…)➡️ Implementing and monitoring link building strategies➡️ Implementing SEO recommendations or assisting developers depending on the technology used➡️ Analyzing performance and continuously optimizing results➡️ Developing and deploying innovative SEO strategies aligned with client objectives➡️ Competitive and industry monitoring to regularly propose improvements and new tests➡️ Presenting results and adjusting actions during regular client meetings
- SEOforgrowthIndependent SEO ConsultantSeptember 2024 - Today (1 year and 9 months)Improve your online visibility and boost your conversion rates with my support in three areas:- Natural referencing (content optimization, technical, and backlinks),- Demand generation (creating sales funnels to generate leads),- And landing page audits (optimization to increase conversions).Each service aims to improve visibility, reduce acquisition costs, and maximize revenue. A complete service to boost business growth through effective and measurable SEO strategies.
- mprez®Growth Marketer SEO ExpertDIGITAL AND ITOctober 2022 - Today (3 years and 8 months)Lisbonne, Portugal- Identification of SEO keywords with high business potential + expansion of overall **semantic coverage**.- Planning ofSEO-optimized contentcreation over 16 months.- Technical improvement: Transition from a Page Speed of 58 to 96 (Webflow).- **Internal linking**: Semantic clustering, redistribution of Page Rank to revenue-generating pages.- **Link building strategy**. Addition of more natural profile links, variation of anchor texts, press partnerships.- +139% clicks / €147K in opportunities generated and +€50K ROI / P1 on competitive business keywords.
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Education
- Master 2 Direct and Digital MarketingIAE Lille2022- Acquisition des compétences en référencement naturel et payant - Maîtrise des outils d'analyse de données - Développement de compétences en gestion de projet.