Freelancer profile translated to English.

Description

With 18 years of experience in communication and media, leading and supporting brand communications within brands, agencies, and media sales houses (press, display, influence, radio, OOH and DOOH), my passion for the media world has driven me to create a company (Quapi for Quality of news Pieces) whose objective is to redefine the balance between brands, traditional media, and their readers.

These experiences have provided me with incomparable knowledge of this constantly evolving world to define innovative and effective strategies in terms of positioning, omnichannel marketing strategies, lead generation, and performance.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 10km)

Quapi
Founder
PRESS AND MEDIA
November 2023 - Today (2 years and 7 months)
Paris, France
Media: Press, Online Press, Social Networks

Creation of a solution to redefine the balance between brands, online press, and readers. The objective is to offer brands a "brand safe" and contextualized presence around premium content (press articles, in-depth investigations, interviews, etc.) related to their activities, targets, values, and commitments.

These initiatives are complemented by an ecosystem of "virtuous virality" ensuring the visibility of this content to the target audience.
Influence Marketing and Press Relations Social Networks Business Creation Digital Strategy & Innovation Sponsorship Strategy
Parrot
Global Head of PR & Social Media
AVIATION AND AEROSPACE
October 2021 - November 2023 (2 years and 1 month)
Paris, France
Media: Press, Online Press, Social Networks

Positioning and dissemination of effective communication messages about the brand's products and values. Development and implementation of global strategic plans through public relations and influence marketing to generate maximum media impact.
Communication Strategy Influence Marketing and Press Relations International Development
Point d'Orgue Agency
Head of Partnerships
SOCIAL NETWORKS
January 2020 - January 2021 (1 year)
Paris, France
Media: Influence Marketing

Leading a team of 5 people, marketing and setting up partnerships for 30 exclusive influencers (EnjoyPhoenix, Sissy Mua…). Defining clear editorial lines and communicating them to enable brands and agencies to adopt them for integrating talents early in the definition of creative concepts. Development of B2B solutions.
Clients: L'Oréal, Levi's, Google, Amazon...
Influence Marketing and Press Relations Communication Strategy Social Networks Content Strategy Content Creation