Jean-Michel Stalon

- Management of the relationship between creative agencies and media agency

- Management of internal stakeholders (project management)

- Consolidation of strategic recommendations to project large launches over the year (product launch)

- Management of media plan validations

- Taking charge of the DA of assets according to media plan/objectives

- Activation of paid media levers via an agency: display, demand gen (Google ads), paid social media, connected TVs and OLV (Yourube)

Accor is a French group, leader in the hotel sector. To date, there are more than 40 brands within the group: ALL, Ibis, Novotel, Sofitel, Mercure, Orient Express, Pullman... During my mission, I supported some of these brands on their paid media activation (paid social media, display, TV on demand, display, advertorial...). I had to both understand the needs of the brands, and be able to translate them to the media agency. Coordinate all the needs: market to cover, campaign budget, assets to use, objectives...

In parallel, certain entities of the group called on me to monitor campaign set-ups. In this case, I supplemented their digital marketing strategy and managed the implementation of campaigns from A to Z. This mission was mainly in English because I regularly communicated with my peers in different countries.

Finally, during my experience I also supported more tech subjects around pixel integration and the installation of conversion APIs.

Keyade is a media agency of Group M, historically specialized in SEA. I worked as a paid social media manager. I mainly supported two luxury houses: Van cleef & Arpels & Chloé.

Overall my tasks consisted of:

- taking campaign briefs by client

- strategic recommendation and needs estimation

- workshop around assets

- formatting cross-channel & market media plan

- setting up paid social media campaigns after receiving assets

- trafficking campaigns (if needed)

- post-campaign analysis and review