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Jean-Michel PinonJP

Jean-Michel Pinon

CSR & DIGITAL COMMUNICATION CONSULTANT

€550/day
Bourges, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Jean-Michel

Objective: to bring out your deep vision to translate it into messages that convert and anchor performance in a social responsibility approach.


Do you have a meaningful project?

I support you to 𝐚𝐭𝐭𝐫𝐚𝐜𝐭 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬, 𝐦𝐨𝐛𝐢𝐥𝐢𝐳𝐞 𝐲𝐨𝐮𝐫 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲, 𝐬𝐞𝐜𝐮𝐫𝐞 𝐲𝐨𝐮𝐫 𝐟𝐮𝐧𝐝𝐢𝐧𝐠 𝐚𝐧𝐝 𝐚𝐦𝐩𝐥𝐢𝐟𝐲 𝐲𝐨𝐮𝐫 𝐩𝐨𝐬𝐢𝐭𝐢𝐯𝐞 𝐢𝐦𝐩𝐚𝐜𝐭.
Each project, each structure is unique. Depending on your objectives and priorities, several levers can be mobilized:
• Digital strategy and brand positioning
• Corporate Social Responsibility (CSR)
• Responsible marketing & conversion funnels
• Copywriting, storytelling, web writing and SEO
• Ghostwriting, branding & editorial line
• Creation of targeted content (texts, visuals, videos, campaigns)

𝐌𝐢𝐬𝐬𝐢𝐨𝐧𝐬:
𝟏. 𝐑𝐞𝐯𝐞𝐚𝐥 your raison d'être and your CSR commitments
𝟐. 𝐒𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞 a coherent communication and sustainable development strategy: positioning, editorial lines, ESG action plan, impact indicators.
𝟑. 𝐀𝐦𝐩𝐥𝐢𝐟𝐲 your visibility and resources via powerful content and high value-added partnerships.

𝐈𝐧 𝐬𝐮𝐦𝐦𝐚𝐫𝐲: 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦 𝐚𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐢𝐭𝐲 𝐢𝐧𝐭𝐨 𝐚 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐚𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞 𝐟𝐨𝐫 𝐨𝐫𝐠𝐚𝐧𝐢𝐳𝐚𝐭𝐢𝐨𝐧𝐬 𝐭𝐡𝐚𝐭 𝐜𝐡𝐚𝐧𝐠𝐞 𝐭𝐡𝐞𝐢𝐫 𝐭𝐞𝐫𝐫𝐢𝐭𝐨𝐫𝐲.

Responsible communication is one of the most powerful levers for growing projects that transform citizens and unite sustainable communities.

By relying on strong values, credible CSR and a culture of transparency, you can link performance, meaning and social utility in a more coherent, readable and desirable ecosystem.


Commitment is no longer a supplement to the soul, but a real engine for development.
  • English

    Native or bilingual

  • Spanish

    Conversational

Can work on-site
Bourges (up to 50km)

Experience

  • Bourges Football Club - SAS Sadio Mané
    DIGITAL COMMUNICATION MANAGER - FREELANCE
    SPORTS
    January 2024 - Today (2 years and 5 months)
    Bourges, France
    Digital communication strategy to increase visibility and online engagement. Management of social networks and supervision of the team of alternating students responsible for implementing the digital communication strategy Creation of content: writing on the official website, newsletter, visuals, videos Performance analysis and SEO / SEM optimization Project management: coordination of internal and external teams (graphic designers, developers, communication agencies). compliance with deadlines and budgets
    Copywriting Social Networks Digital Strategy Consulting Storytelling Journalistic Writing
  • H8 Com
    Debate Writer
    PUBLIC SECTOR
    June 2025 - Today (1 year)
    Bourges, France
    Writing summary notes for institutions and local authorities, according to precise specifications.
    - Travel to the site
    - recording and note-taking
    - transcription and writing according to the level of report requested by the client (summary note, verbatim transcription, report respecting the forms of institutional communication...)
    - Delivery in the requested forms and within the deadlines.
    Writing Public Relations Journalistic Writing report writing institutional communication
  • El Qantara
    EDUCATION & GENERAL CULTURE PROJECT MANAGER
    CULTURE
    January 2006 - February 2024 (18 years and 1 month)
    Bourges, France
    Design, writing, planning, coordination and management of the educational project, recruitment and management of the supervisory team Implementation of the multi-channel digital communication strategy (website, social networks, newsletter...): production of editorial content, videos, audios and graphics, advertising campaigns. Partnerships and communication with local authorities, schools and associations. Evaluations and reporting. Development of the "Micro-Folie Bourges" project: writing the project, seeking funding, obtaining approval by La Villette, public presentations to professionals. El Qantara meetings (festival of ancient, scholarly music and world dances): design of communication tools, press kits and press releases, general organization Production of the Albaycin Ensemble: press kit, creation and management of the official website, remastering of CD albums.
    Press Kit Event Project Manager Educational Engineering Digital Communication institutional communication

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Education

  • Marketing digital Copywriting/Storytelling CSR
    Learningshelter
    2024
    Marketing digital / Copywriting-storytelling /RSE
  • Deug de Droit
    Centre universitaire d'Etudes Juridiques de Bourges
    Deug de Droit

Skill set

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