Jean-Maxime G.

Co-founder of an intentional lead generation company. Automated email prospecting using Waalaxy sequences for targeting major clients of the largest French and African call centers. Signed three strategic partnerships in just 2 months. Created acquisition funnels on social networks and via an intentional lead comparator. Generated €14k MRR.

Managed the integration of a new product range in hypermarkets: successful signings with Leclerc and Intermarché in just 3 months. Negotiated commercial agreements with purchasing centers. Actively participated in trade shows to boost brand visibility and initiate new distributor contacts. Overhauled sales tools and processes to streamline prospecting and accelerate sales cycles.

Mission: Structure the acquisition strategy (B2B and B2C) from scratch, generate the first sales, and lay the foundation for a scalable commercial system. Sales & Acquisition: Implemented a multi-channel automation system (cold emails, LinkedIn, scraping, enrichment) to identify and activate the first clients. Created high-performing sales funnels (Facebook Ads, Google Search & Display) with A/B tested landing pages. Built the CRM, nurturing sequences, and closing pipeline. Tracked leads and ROAS via Google Tag Manager, GA4, Facebook Pixel, and Zapier. Offer side (vendors): Activated the first partners through an inbound + automated outreach strategy. Created a vendor onboarding playbook: process, call script, content, scoring. Structuring & Commercial Strategy: Defined the GTM strategy and channel priorities (cold, paid, inbound). Implemented Sales & Ops KPIs: CAC, MRR, conversion rate, vendor churn. Created an agile sales & growth stack: Notion + Airtable + PhantomBuster + Make. Fundraising: Structured the deck and business plan for raising €400,000 from business angels. Presented commercial projections, acquisition costs, and scaling potential.