About Jean-Marie
French
Native or bilingual
Experience
- ISSHO & EXECUTIVE CAMPUSCommercial Development DirectorJanuary 2021 - September 2025 (4 years and 8 months)Paris, FranceCompany specializing in supporting business leaders and their management bodies (Executive Committee, Management Committee)Definition of the marketing and commercial foundation● Positioning through a Customer-oriented vision: purpose and value proposition● Commercial Strategy: defining the Client sweet spot and structuring the commercial pitch focused on Client benefits● Recruitment strategy for new Executive Business Coaches● Definition of the vocabulary and content adapted to Client targets● Choice of commercialization channels and tools (Linkedin, Waalaxy, PipeDrive…)● Sales cycle scenario planningImplementation of commercialization tools:● Inbound Lead Generation: deployment of channels and content on professional social networks● Outbound Lead Generation: deployment of tools for efficient prospecting operations. Push Marketing through prospecting messages and sponsored advertising on Linkedin● Management of MQLs and SQLs generated by campaigns, preparation and facilitation of sales meetings. Closing and management of Client satisfaction.● Coaching, framing, and monitoring of new coaches in managing and animating their portfoliosDefinition of ROI levers and implementation of reporting to guarantee commercial objectivesManagement● Direct management of a Sales and Marketing team (3 people)● On-boarding of new Executive Business Coaches
- IndépendantBusiness Developer & Key Account ManagerFebruary 2019 - December 2020 (1 year and 10 months)Paris, France• Commercial structuring and development missions for service companies (Abilways, H.A!, D&A…).• Key Account portfolio management and targeted prospecting campaign management.• Team animation (up to 8 salespeople), skill development, and sales cycle optimization.• Consistent achievement of objectives through a customer-centric and negotiation-oriented approach. Prospecting for new clients and developing the existing portfolio.
- Groupe Vaneau / Tiffen-CogéReal Estate NegotiatorMarch 2013 - January 2019 (5 years and 10 months)Paris, FranceDevelopment of a high-end client portfolio – negotiation of high-value properties.Development of a high-end property portfolio
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Education
- BTSICD Business School1996BTS
- DEUGUniversité Paris-Nanterre1998DEUG