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Jean-Marie PascalJP

Jean-Marie Pascal

Commercial Development Manager

€500/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Jean-Marie

I support companies in their commercial development by taking charge of all or part of their acquisition, from prospecting to closing.
My experience in sales management allows me to act on both strategy and field execution, with a structured, results-oriented approach adapted to the expectations of decision-makers.

What I can do for you

Structuring your commercial development: organizing your sales approach, formalizing the pitch, building the pipeline, choosing and implementing tools, monitoring KPIs.

Outsourced commercial prospecting & full cycle management: taking charge of active prospecting (identification, targeting, contact), qualification, conducting exchanges, negotiation, objection handling, and closing. I act as an outsourced salesperson, capable of managing the entire cycle to turn your opportunities into revenue.
Monthly fee

Turnkey LinkedIn prospecting: precise targeting, message writing, sending, follow-up, and response management to generate qualified conversations.

My added value

Mastery of the full cycle: prospecting, identification, contact, qualification, negotiation, and closing.

In-depth knowledge of B2B, SME, and scale-up environments.

Ability to quickly structure your commercial approach and accelerate your acquisition.

Rigorous execution, supported by tools like LinkedIn Sales Navigator, PipeDrive, Kaspr, Waalaxy.

Types of projects I regularly manage

Implementation or optimization of a digital prospecting system.

Outsourced commercial development including prospecting, negotiation, and closing.

Overhaul of commercial discourse and pitch structuring.

Construction and management of an ROI-oriented pipeline.

Continuous lead generation and development of new offers or business units.
  • French

    Native or bilingual

Can work on-site
Paris (up to 10km)

Experience

  • ISSHO & EXECUTIVE CAMPUS
    Commercial Development Director
    January 2021 - September 2025 (4 years and 8 months)
    Paris, France
    Company specializing in supporting business leaders and their management bodies (Executive Committee, Management Committee)

    Definition of the marketing and commercial foundation

    ● Positioning through a Customer-oriented vision: purpose and value proposition
    ● Commercial Strategy: defining the Client sweet spot and structuring the commercial pitch focused on Client benefits
    ● Recruitment strategy for new Executive Business Coaches
    ● Definition of the vocabulary and content adapted to Client targets
    ● Choice of commercialization channels and tools (Linkedin, Waalaxy, PipeDrive…)
    ● Sales cycle scenario planning

    Implementation of commercialization tools:

    ● Inbound Lead Generation: deployment of channels and content on professional social networks
    ● Outbound Lead Generation: deployment of tools for efficient prospecting operations. Push Marketing through prospecting messages and sponsored advertising on Linkedin
    ● Management of MQLs and SQLs generated by campaigns, preparation and facilitation of sales meetings. Closing and management of Client satisfaction.
    ● Coaching, framing, and monitoring of new coaches in managing and animating their portfolios
    Definition of ROI levers and implementation of reporting to guarantee commercial objectives
    Management

    ● Direct management of a Sales and Marketing team (3 people)
    ● On-boarding of new Executive Business Coaches
    Stratégie commerciale prospection multicanal Expert linkedin Structuration commerciale Négociation et closing
  • Indépendant
    Business Developer & Key Account Manager
    February 2019 - December 2020 (1 year and 10 months)
    Paris, France
    • Commercial structuring and development missions for service companies (Abilways, H.A!, D&A…).
    • Key Account portfolio management and targeted prospecting campaign management.
    • Team animation (up to 8 salespeople), skill development, and sales cycle optimization.
    • Consistent achievement of objectives through a customer-centric and negotiation-oriented approach. Prospecting for new clients and developing the existing portfolio.
    Business development prospection multicanal Négociation et closing Expert linkedin Stratégie commerciale
  • Groupe Vaneau / Tiffen-Cogé
    Real Estate Negotiator
    March 2013 - January 2019 (5 years and 10 months)
    Paris, France
    Development of a high-end client portfolio – negotiation of high-value properties.
    Development of a high-end property portfolio

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Education

  • BTS
    ICD Business School
    1996
    BTS
  • DEUG
    Université Paris-Nanterre
    1998
    DEUG

Skill set (7)

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