Jean-Marc M.

IMWINE - International Museum of WINE Beijing French office of the BVF group in Paris for the design and monitoring of the IMWINE Wine Museum. In direct line with the group's President and owner, creation of the museum's global concept, development of the museographic specifications, business plan, scenography in partnership with the Foundation for Wine Culture and Civilizations in Bordeaux and the Adeline Rispal Workshops, negotiation of partnerships and management of the network of French institutional and private stakeholders (architects, multimedia production companies, distributors, wine associations). Management of internal teams in France and China.

Sales operator for duty-free products of Chinese national airlines Air China – China Eastern Airlines – China Southern Airlines and Hainan Airlines. Creation of a joint purchasing center with the French leader in inflight duty free (ISG). Supervision of supplier selections and negotiations (Estée Lauder, L'Oréal, LVMH,...), passenger marketing and communication strategy, creation of the wine business in business and first class and the Air China French Wine Club.

Newborn gift brand. Creation of the brand concept and strategy, development of communication plans (digital, advertising, press relations, investor relations), supervision of product range development with design teams, marketing development, distribution partnerships, search for financial partners, second fundraising round.