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Jean-Marc BalogogJB

Jean-Marc Balogog

Business Development | Sales Strategy

€490/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Jean-Marc

Welcome to my Malt space,

Freelance B2B Business Developer | Prospecting, Sales Structuring & Qualified Lead Generation — VSEs & SMEs

Do you have a solid offer but a shaky sales pipeline? Do you excel in your profession, but prospecting always takes a backseat and closing deals becomes unpredictable? That's exactly what I'm here to solve.
23 years of B2B business development in Tech (Capgemini, Claranet, Groupe D.FI…) and over €20 million in revenue generated from complex sales. Now as a freelancer, I bring this large account experience to VSEs, SMEs, and independent professionals.
Specifically, I help you to:

Clarify your positioning and offer to truly differentiate yourself in your market
Define your ideal client and build a qualified prospecting list
Deploy multi-channel acquisition: LinkedIn prospecting (social selling), cold emailing, content, and lead magnets
Structure your sales cycle: discovery scripts, sales proposals, closing process
Implement your sales tools and routine: CRM, follow-up, reporting
My method: a mini-audit that gets to the essentials, followed by the progressive deployment of a sales system tailored to your business — never a generic template. And I transfer knowledge so that the results last.
Ideal for: VSEs, SMEs, consulting firms, IT service companies, and B2B consultants who want to structure their sales development or outsource their prospecting.
Two key words: pragmatism and performance.

👉 Describe your needs in a few lines: in 15 minutes, I'll tell you if I can help.
  • French

    Native or bilingual

  • Spanish

    Conversational

  • English

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • Growth Actions
    Business Developer
    CONSULTING AND AUDITS
    January 2025 - Today (1 year and 7 months)
    Paris, France
    I build the **Sales System for consultants and B2B SMEs**, from market analysis to closing. Design of "**Sprint Pipeline 12**", an acquisition system packaged and delivered in 30 days, tailored to each client's business and target.

    Strategy & Positioning

    ▪ Competitive analysis and development of a differentiating positioning (Blue Ocean approach)
    ▪ Packaging of offers understandable in 30 seconds and brand narratives that resonate with the target

    Acquisition & Content

    ▪ Revamp of LinkedIn profiles transformed into actual sales pages
    ▪ Editorial calendars and lead magnets to generate inbound demand
    ▪ Multi-channel prospecting strategies: LinkedIn DMs, cold emailing campaigns

    Sales & Closing

    ▪ Discovery scripts, proposal templates, and closing process optimization
    ▪ Design of partnership strategies to multiply acquisition channels

    Achievements
    ▪ Creation of several client MVPs — custom acquisition systems, deployed and operational.
    ▪ Proprietary methodology — structured and repeatable system, adapted case-by-case based on the market, offer, and commercial maturity of the client.
    Business development multi-channel prospecting Sales Strategy LinkedIn Marketing Lead Generation
  • Capgemini
    Senior Sales Engineer
    DIGITAL AND IT
    May 2021 - December 2024 (3 years and 7 months)
    Paris, France
    Global Business Line Cloud Infrastructure & Services
    Key Account Business Developmentfor Cloud, Cybersecurity, and Integration Services offers (Time & Material, Managed Services, Project & Consulting).
    ▪ Development of key accountconquest strategiesand expansion of national coverage
    Prospecting and qualificationof needs: technical assistance, projects, managed services
    ▪ Collaboration with **strategic partners**: AWS, Microsoft, Palo Alto, OVH
    ▪ Management of cybersecurity projects (SOC, SIEM, EDR, audit) and sale of generative AI services
    Client supportfrom solution design to Run
    Business development Telemarketing IT Project Management Recruitment
  • Panda services
    Business Developer
    DIGITAL AND IT
    June 2017 - April 2021 (3 years and 10 months)
    Paris, France
    Business development and delivery for IT services: studies & development, infrastructure, mobility.
    ▪Creation and management of a prospecting database for large accounts & mid-sized companies; analysis of IT/HR/Purchasing needs
    ▪Negotiation of client contracts (scope, duration, daily rates) and consultant compensation
    ▪Recruitment, coaching, and management of internal and external consultants on assignments
    Business development Telemarketing Recruitment Sales Negotiation multi-channel prospecting

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Education

  • Master in Management
    Rennes School of Business
    2001
    Spécialisation Vente et Marketing

Skill set

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