Freelancer profile translated to English.
Back to original languageAbout Jean-Loup
Social Media Strategist specializing in sports, outdoor, and lifestyle. I have 3 years of experience on media and brand projects, with a focus on Instagram and TikTok📱
I co-founded and developed @Aérobiches, a social media platform for running and trail running, which now has over 50k followers on TikTok and 42k on Instagram📈
I design and manage growth-oriented social media strategies: editorial line, formats, distribution, and audience development, with content that generates an average of 50k to 100k views per Reel and an average engagement rate of 5%📊
What I offer:
- Strategy and editorial calendar
- Content creation (Reels, TikTok, short formats)
- On-site filming and video editing
- Performance optimization (reach, engagement, distribution)
I also work on monetization through partnership management (equipment manufacturers, event organizers, nutrition).
Generated €20k in revenue in 2025, solely from inbound leads.
I also work on-site at events (races and activations) with content production in real conditions: Toulouse Run Experience, Schneider Electric Marathon de Paris, HOKA Semi de Paris, etc.🚀
Finally, I rely on my experience in running and trail running to produce content aligned with the codes and expectations of sports communities⛰️
French
Native or bilingual
Spanish
Fluent
English
Fluent
Italian
Basic
Can work on-site
Paris (up to 50km)
Experience
- AérobichesCo-founder & Social Media & Growth LeadSPORTSAugust 2022 - Today (3 years and 10 months)1. Business Development
- Prospecting brands/partners: NIKE / Puma / Adidas / i-Run…
- Negotiating deals (sponsorships, collaborations, activations): Andros Sport / Pyrène Performance / Laboratoire SVR / Pranarom…
- Structuring offers (packages, value propositions)
- Partner management and retention
2. Project Management & Oversight- Designing and launching initiatives (content, partnerships, activations)
- Stakeholder coordination (creators, partners, internal)
- Performance monitoring and adjustments: engagement rate for the latest project = +5.5%
3. Brand Strategy- Aerobiches positioning
- Building the narrative and identity
- Consistency between content, image, and monetization
4. Editorial & Content Strategy- Defining the editorial line
- Content planning (formats, frequency, angles)
- Production oversight (UGC, creators, Reel-style formats)
- Testing and iteration (hooks, storytelling, formats)
5. Community Management- Social media management (posting, moderation, engagement): 3-4 posts/week
- Distribution optimization (algorithms, short formats)
- Audience development: +90k on Instagram & TikTok
- Direct community activation
6. Marketing & Performance- KPI analysis (reach, engagement, conversion)
- Content optimization based on performance
- Growth/distribution-oriented approach rather than pure creation
- 2J PerformanceSponsorship OfficerJune 2025 - August 2025 (2 months)Identification and prospecting of partner brands. Competitive analysis of the sponsorship market. Creation of presentation and activation files.
- BomoletPartnerships and Influence OfficerMarch 2025 - May 2025 (2 months)Prospecting for new partners (races, clubs, associations). Negotiating partnership terms. Logistics and relationship management with partners. Full implementation of the influence strategy.
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Education
- Master's degree in Engineering and Management of Sports OrganizationsToulouse School of Management2025Master 2 Ingénierie et Management des Organisations Sportives
- Law DegreeUniversité Toulouse Capitole 12023Licence de droit