Freelancer profile translated to English.

Description

Tea, lots of coffee, and advertising.

Expert in "on" and "offline" communication strategies, I put my experience at the service of companies, large groups, and brands. My role is to activate creative and marketing strategies every day that contribute to the development and improvement of operational efficiency, while maintaining a relationship of trust that is so precious, but sometimes so fragile..

After higher education in advertising and communication, I began my professional journey atYoung and Rubicam**. A first immersion into the world of agencies with major brands, before diving deeper **at BETC**, then **at JWTas a confirmed art director, and finally occupying the throne of creative director andco-director of HAVAS-360Marseille. A classic path for a spoiled child of advertising.

Even today, my passion for this profession remains surprisingly intact! Perhaps it's the power of late-night brainstorming sessions or the magic of campaigns coming to life? Whatever the reason, this passion gives me the joy of sharing ideas, desires, joys, victories, and everything that makes up the effervescent daily life of this profession with creative, sales, and marketing teams.

Every experience, every opportunity, whatever its outcome, is a chance to move forward, to learn, to improve. And above all, to evolve in this field where only the strongest ideas survive!

My professional journey is therefore a reflection of fruitful collaborations with talented teams, individuals, and brands. Because let's be honest, you're rarely "brilliant" alone.

So a BIG thank you to all those with whom I have collaborated so far. MThank you for the memories, the laughter, the sleepless nights, and the liters of coffee and tea that always kept me from resting on my laurels...!

sites.google.com/view/jlgoineau/hey

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

ORDONNANCE
COMMUNICATION STRATEGY CONSULTANT
January 2023 - Today (3 years and 5 months)
Paris, France
Expert in "on and offline" communication strategies, I put my experience at the service of companies, large groups, and brands. My daily role? Activating their marketing strategies to contribute to the development and improvement of their operational efficiency, while maintaining that precious, but sometimes fragile, relationship of trust.

For many years in key positions, I am accustomed to mastering strategic and budgetary challenges as well as interpersonal skills, thanks to the management of creative and sales teams.
 
Regularly working for major brands (or major advertising agencies), I am used to a high level of demand.

Press-book of advertising campaigns available upon request.

Communication Strategy Webmarketing Strategy Consulting Project Management Creative Direction Brand Platforms Audiovisual Production Brand Strategy Strategic Recommendation Creative Strategy Digital Communication Corporate Communication Marketing
BLEU
ACCOUNT DIRECTOR
January 2017 - January 2023 (6 years)
Bry-sur-Marne, France
Main Clients (essentially institutional): SUEZ, GRDF, ENGIE, DALKIA, LE SEDIF, L'ADEME, PAPREC, ENERGIES, TRANSDEV, ALSTOM, GPGE, VÉOLIA, SAEMES, ELIOR, Groupe BEL...

Stratégies Grand Prix: 2019/Bronze in "event management" for Groupe BEL.
https://www.strategies.fr/creations/bleu-equipage-communication-pour-groupe-bel-campagne-interne-sante-securite-rampanol...

Press-book of advertising campaigns available upon request.

Communication Strategy Consulting Project Management Copywriting Strategic Planning Event Management Audiovisual Production Strategic Recommendation Advertising Marketing Publishing Creative Strategy Institutional Film Corporate Film Corporate Communication
MERCENAIRES des marques
HEAD OF COMMUNICATION STRATEGIES
January 2011 - January 2017 (6 years)
Paris, France
Main Clients: TROC.com, KIABI, CAP-3000 (Nice), LADOIRE (Watchmaking), MOLINARD Perfumes, APRIL insurance...

Press-book of advertising campaigns available upon request.

Communication Consulting Strategic Planning Brand Platform Copywriting Audiovisual Production Strategic Watch Strategic Recommendation Advertising Marketing Communication Strategy