Freelancer profile translated to English.
Back to original languageAbout Jean
I help companies design, manage, and optimize their marketing campaigns (email, SMS, automation) to generate more leads and retain their customers!
Specializing in Adobe Campaign, I am involved in the entire process:
- Targeting and segmentation: defining audiences, CRM data management, creating complex workflows.
- Creation and distribution: HTML email design, A/B testing, scheduling, and automation.
- Analysis and optimization: monitoring key indicators (open rates, clicks, conversions) and strategic recommendations.
With over three years of experience in multichannel campaign management at Abeille Assurances and Divine Box, I have supported brands in implementing large-scale acquisition and retention strategies (targeting up to 80,000 customers).
My added value lies in the combination of technical expertise (Adobe Campaign, Qlik, CRM) and a strategic marketing vision.
If you are looking for someone who can combine analysis, execution, and overall campaign management, I can support you operationally and effectively!
Types of missions offered:
- Audit and optimization of existing campaigns
- Creation of automated workflows and retention scenarios
- Design and deployment of targeted email or SMS campaigns
- Reporting, analysis, and strategic recommendations
- Support for implementation or skill development on Adobe Campaign
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Paris (up to 40km), Bordeaux (up to 40km), Toulouse (up to 40km), Aix-en-Provence (up to 40km)
Experience
- Oleaster ConsultingCRM Marketing ConsultantCONSULTING AND AUDITSMay 2025 - Today (1 year and 1 month)Paris, FranceUMR Audit Mission, Nantes
- Conducted interviews with business managers, operations management, and compliance to analyze processes
- Assessed risk management and regulatory compliance of claims and redemption practices
- Performed sample file testing to verify the validity and adherence to processing deadlines
- Drafted findings and recommendations consistent with the mission's objectives
- Contributed to defining audit areas and risk scoring
- Participated in drafting the interim report and preparing presentations for internal audit management
- Coordinated with stakeholders for evidence collection and findings validation Internal Mission: Managed communication projects and contributed to organizational transformation
- Created content (videos, articles) to showcase the firm's expertise
- Contributed to the redesign of internal processes and knowledge sharing
- Conducted market research and supported prospecting (CRM, lead identification)
- Participated in strategic thinking on the firm's positioning and offerings
Internal Mission: Managed communication projects and contributed to organizational transformation- Created content (videos, articles) to showcase the firm's expertise
- Contributed to the redesign of internal processes and knowledge sharing
- Conducted market research and supported prospecting (CRM, lead identification)
- Participated in strategic thinking on the firm's positioning and offerings
- Redesigned the website on WordPress
- Divine BoxMarketing and Communication ManagerE-COMMERCENovember 2024 - May 2025 (6 months)Paris, France
- SEO: writing optimized content (articles, product sheets); website improvement; Google SEO monitoring; contacting blogs and journalists
- SEA: campaign optimization and launch
- Design, writing, and sending of email newsletters
- Managed marketing automation campaigns via Kiliba software, and implemented new scenarios
- Created video content from start to finish: concept, production, filming, editing
- Public relations management: writing press releases, contacting journalists, coordinating reports and interviews
- Community management (Meta, Twitter, LinkedIn): community engagement, post scheduling, etc.
- Abeille AssurancesOperational Marketing Project ManagerBANKING AND INSURANCESeptember 2021 - August 2024 (2 years and 11 months)Paris, France
- Managed commercial and relational operations, created sales materials, and managed marketing campaigns (email and SMS) via Adobe Campaign and Qlik
- Designed, implemented, and configured marketing campaigns (up to 80k customers), including target definition, workflow creation (exclusion, volume checks, picking), and HTML email management via Adobe Campaign
- Collaborated with internal graphic teams for the creation of advertisements and marketing emails, edited content using JIRA, and utilized Adobe Campaign for message personalization
- Created automatic campaigns (SMS and email) and managed distribution via Adobe Campaign: configured workflows, conducted A/B tests, and scheduled broadcasts
- Analyzed campaign performance using KPIs in Adobe Campaign and Qlik (open rates, clicks, conversions, unsubscribes, etc.), with optimization proposals for business teams
- Developed retention strategies and referral programs, created sales support tools, and wrote content
- Managed CRM data: advanced segmentation, data enrichment, and consolidation in Adobe Campaign for targeted and relevant actions
- Wrote analysis reports for executives, including recommendations for campaign optimization based on observed results
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Education
- Master en Management Stratégique InternationalUniversité Paris-Nanterre2024Master en Management Stratégique International
- Licence économie gestionUniversité Paris-Nanterre2022Licence économie gestion
Certifications
- Product OwnerScrum League2024
- Scrum MasterScrum League2024