Freelancer profile translated to English.

Description

Ambitious EM Lyon Paris student, passionate about the business world and seeking stimulating challenges. With a solid academic background and boundless curiosity, I strive to acquire the skills necessary to become a leader in business management. Ready to contribute to the success of organizations through my analytical mind and creativity.

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual
Chinese
Basic

Workplace preferences

Can work on-site

Paris (up to 50km)

VANESSA BRUNO (ENSEIGNE) nom SOLUNE SAS
Junior Retail Merchandiser
LUXURY GOODS
December 2023 - Today (2 years and 6 months)
Paris, France
Tracking of collection receipts at the warehouse and updating related Image & Communication documents.

Launching collections in stores and on the Eshop: monitoring and activating the implementation schedule of collections in stores, by delivery groups.

Preparation of the Collection Book for all related departments: Marketing, Image, Retail Network.

Development of Training materials for sales teams.

Preparation of thematic selections for department store operations (Printemps, Galeries Lafayette…).
Retail merchandising E-commerce Social media Marketing
Day+
E-commerce Project Manager
FASHION AND COSMETICS
March 2023 - August 2023 (6 months)
Paris, France
Digital marketing project management:
-Support to ensure the smooth progress of new customer acquisition projects
-Creation of presentation materials for digital marketing action plans
-Analysis of project relevance and positive impacts for the brand

E-commerce:
-Assistance with configuring offers on the site (Shopify)
-Website updates (based on product launches and offers, changes in wording, visuals)
-Study and proposal generation to continuously improve the customer experience on the site
-Daily monitoring of key e-commerce site KPIs

CRM:
-Newsletter creation (via our Klaviyo tool)
-Development of automated flows based on customer journeys (via our Klaviyo tool)
-Monitoring of CRM performance and customer loyalty

Studies and monitoring:
-Weekly and monthly analyses to track the evolution of site and marketing campaign performance
-Benchmarking of best practices
Project management Project coordination Strategy consulting Analytical skills Communication strategy Facebook Ads Google Ads account management Microsoft Excel Data analysis Competitor analysis Competitive intelligence Inventory management Customer service Web project management Problem solving
Le Grenier Ludique
Marketing Study Team Leader
E-COMMERCE
November 2021 - June 2022 (8 months)
Paris, France
This study project proved to be a real gem, opening doors to the world of marketing and revealing the crucial importance of market research. Thanks to this exceptional experience, I had the privilege of collaborating with a team of immense talent, whose expertise and commitment were powerful drivers in my leadership role within the group.

Throughout this captivating adventure, I dramatically refined my organizational and task management skills. Together, we also supported a promising startup, distinguished by its innovative vision and its insatiable daily quest for excellence.

This project thus represented much more than a simple academic opportunity: it shaped my vision of the professional world, offering me a platform to fully express my potential and thrive in an environment where innovation and excellence are the watchwords.
Project coordination Digital strategy consulting Analytical skills Organizational skills Time management Project management Market research B2B prospecting Problem solving