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Jean Jacques CherryJJ

Jean Jacques Cherry

General Directorate of Commercial Marketing Strategy

€800/day
1 project
Aix-en-Provence, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Jean Jacques

Dynamic, Visionary, and Caring.

I am an expert in Business Unit Management, commercial development, and Marketing strategy.

I have worked with and supported several companies in their development, whether small (under 50 people, i.e., VSEs) or larger (i.e., SMEs).

Strong appetite for knowledge transfer to younger generations, whether in the world of sports or in a more professional setting within business schools or companies.

Genuine sensitivity to a number of essential values for the evolution of our planet, such as ecology, organic, made in France, etc...

Professional Experience
 General Manager
 Operations Director
 Commercial & Marketing Director
 Marketing Director Europe
 Sports Marketing Director
 Business Unit Manager

Knowledge of several distribution networks
 Cosmetics
 Sports
 Organic
 Pharmacy and Parapharmacy
 Toys
 Fashion-Lifestyle-Fashion – Shoes – Textiles – Accessories
 Education

Professional Skills:
 Expert in Sports Marketing – Sponsorship
 Management of High-level athletes – International and National - Y.Noah – G.Forget – MJ Pérec – P.Rafter – S. Grosjean – C.Arron -
 Event Management – Roland Garros – Monte Carlo – Paris Marathon – Olympique Lyonnais – Stade Rennais FC
 International – Distribution of brands PRINCE-TAGGER-CROCS- LIFE IS GOOD- 180S-CHAOS-HYRA
 Launching brands in the French market - CROCS
 Commercial Management of integrated and external sales forces (sales agents – VRP) > 20 people;
 Management of a network of stores, points of sale, boutiques
 Merchandising – Retail Strategist

Speaker:
•Speaker at several business schools (Audencia- Business School Rennes – UFRAPS Lyon – Merkure Business School, EDNH, ESG SPORT)
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Aix-en-Provence (up to 50km), Paris (up to 100km), Lyon (up to 100km), Nice (up to 100km)

Experience

  • JJC CONSULTING/2J2C
    CEO / PRESIDENT
    CONSULTING AND AUDITS
    May 2021 - Today (5 years and 3 months)
    Aix-en-Provence, France
    Certified Training Organization Qualiopi
    Business Consulting
    Outsourced General, Commercial, and Marketing Management
    Recruitment
    Professional Coaching for High-level Athletes, Sports Educators in career transition or reflection

    Business Development Role
    Sales Team Training Business Plan Creation Team Management Executive Coaching
  • LES JOUETS FRANCAIS
    OPERATIONS DIRECTOR
    RETAIL (SMALL BUSINESS)
    November 2019 - April 2021 (1 year and 6 months)
    Operational management of the company – 11 people
    Purchasing - Supplier Relations - Personnel - Retail - Website
    Formalization of the 20-25 Business Plan for Investor Presentation
    Team Management Purchasing RETAIL Human Resources Business Plan Fundraising
  • AMOS SPORT BUSINESS SCHOOL
    CAMPUS DIRECTOR PARIS
    EDUCATION AND E-LEARNING
    January 2019 - April 2019 (4 months)
    • 1st Campus of the group – 600 Students – €5M Revenue
    • Management of 20 employees and 90 Lecturers – Teachers

Reviews

5.0

Out of 1 rating

M

Michael

MMO SARL

Reviewed on 5/16/2024

Excellent experience with Jean-Jacques, a pleasant, caring, and attentive person. We appreciated the quality and relevance of the recommendations following a wise analysis. The way forward is clear, and we now have everything we need to move forward in the right direction. Following this initial consulting service, we will continue to work with Jean-Jacques and his team to implement the provided recommendations. Fully satisfied!

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Education

  • MASTER'S DEGREE IN MARKETING & COMMUNICATION
    ESARC AIX EN PROVENCE
    1990
  • UNIVERSITY DIPLOMA IN MARKETING TECHNIQUES
    IUT AIX EN PROVENCE
    1987

Skill set (12)

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