Freelancer profile translated to English.

Description

Transform your data into decisions (and your clicks into saved time)

The problem I often see in agencies isn't a lack of data, but its reliability and the inability to use it without spending hours. Between approximate GTM tracking, unreadable dashboards, and repetitive manual tasks, performance suffers.

My approach is simple: I secure your database, make it visual, and then automate what can be automated to give you back time.

1. Tracking & Reliability (GTM)

Without precise measurement, you're flying blind. I work on Google Tag Manager (Web & Server-side) to ensure your conversions (Ads, GA4, Meta) are tracked properly. This is the essential foundation for optimizing your marketing budgets.

2. Visibility & Decision Making (Looker Studio)

I build dashboards that answer business questions, not just for looks. The goal is to centralize your sources (Shopify, Ads, CRM) so you can see at a glance where to invest your next dollar.

3. AI Automation (Make / n8n)

AI shouldn't be a gimmick. I use it to automate real business processes: lead qualification, intelligent abandoned cart recovery, or complex data processing. If a task is repetitive, it should be automated.

Why work with me?

A "Product" Vision: I don't just deliver a technical tool. I ensure it serves your profitability goals and is easy for your teams to use.

Pragmatism: I prefer a simple solution that works tomorrow over an overly complex one delivered in three months.

Agency Expertise: Working daily on E-commerce and Lead Gen issues, I understand the real challenges of your acquisition channels.

Serious, available, and ROI-oriented. Let's discuss your needs to see how we can simplify your technical daily life.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Nantes (up to 50km)

Projet e-commerce
Automation of marketing analysis and creation of an intelligent dashboard
E-COMMERCE
April 2025 - April 2025
Nantes, France
An e-commerce merchant managed their marketing data in a fragmented way: Shopify, Meta Ads, Google Ads... They had to manually gather this data to track their performance, which was time-consuming and not very actionable.

I designed an advanced automation with Make and integrated AI:

Automatic centralization of data from Shopify, Meta Ads, Google Ads, and other marketing sources
Creation of an intelligent dashboard updated in real-time to visualize Revenue, ROI, and advertising performance
Addition of an AI layer that:

Analyzes performance weekly
Compares results with the previous period
Generates a personalized report automatically sent by email
Proposes 2 concrete actions to improve marketing performance

✅ Results:

Clear and centralized view of marketing performance
Elimination of manual data collection and reporting tasks
Actionable recommendations to optimize campaigns and marketing budget
Looker Studio Automation Data Visualization Digital Marketing Data Integration
Projet e-commerce (Shopify)
Intelligent automation of abandoned cart recovery
E-COMMERCE
April 2025 - April 2025
Nantes, France
An e-commerce merchant was losing many sales due to abandoned carts. I designed an automation with Make and integrated AI to make recovery more intelligent and effective:

Automatic retrieval of cart and customer data from Shopify

AI scoring of the customer to identify prospects most likely to complete the purchase
Sending a personalized email based on cart contents and customer score
Option to adapt the message: simple reminder or targeted commercial offer

✅ Expected results:

Recovery efforts focused only on high-potential customers → better marketing profitability
More relevant and personalized messages → increased conversion rates
Time and money saved by avoiding unnecessary follow-ups
Make Automation Shopify WooCommerce Scoring Generative AI
Conciergerie Airbnb
Automation of reservation extraction and creation of a tracking dashboard
HOSPITALITY
April 2025 - April 2025
Nantes, France
My client spent time every day manually extracting Airbnb reservation emails, entering them into Excel, and calculating their revenue and taxes. This method was time-consuming and prone to data entry errors.

I implemented a complete automation with Make and integrated AI:
Automatic extraction of information from each reservation email received
Cleaning and structured storage of data in a centralized database
Creation of a dynamic dashboard for real-time activity tracking (Revenue, taxes, key indicators)
Automatic generation and synchronization of the cleaning schedule in collaborators' calendars
✅ Results:

No more manual data entry required
Several minutes saved each day
Zero human error in reporting
Automation No code AI Agent API KPI Dashboards