Freelancer profile translated to English.
Back to original languageAbout Jean-Francois
With a strong entrepreneurial profile, with a commercial and marketing focus, I have 26 years of experience in the retail sector. Holder of a master's degree in marketing management, specializing in sales and distribution, as well as a Global MBA in Strategy, Management, and Business Administration, obtained in 2023, I am able to support companies, from start-ups to SMEs, on operational issues.
My skills range from the implementation, organization, and monitoring of commercial strategy, in collaboration with various internal and external stakeholders, to the design and management of traditional and digital marketing strategies. I also master the execution of in-depth market analyses, enabling the definition or redefinition of product or service positioning.
My interventions also extend upstream, to define a company's business model or the positioning of its strategic activities, by relying on detailed macroeconomic and microeconomic analyses.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- FaciviSales DirectorFebruary 2025 - Today (1 year and 6 months)Paris, FranceResumption of activity following a drop in turnover, with cross-functional management of 160 advisors in coordination with regional directors. Structuring and deployment of a commercial strategy focused on VSE/SME markets. Expansion to key accounts and institutional partnerships (ANCV, CNTR, ANSP), with responses to complex public sector tenders. Launch of the CSE-QVT-Conciergerie project. Optimization of commission schemes and continuous improvement of commercial performance.
- Synomia Digital (IASales DirectorApril 2023 - November 2024 (1 year and 7 months)92400 Courbevoie, FranceResumed activity in 2015, with an average annual growth of 40%, reaching a turnover of €8.5 million in 2024. Deployment of the commercial strategy in the BFA sector (SG, BPNA, AXA). Management of a Business Unit of 90 employees (Sales, IT, Delivery, Support). Direct supervision of sales and HR teams: 3 Sales, 1 recruitment officer. Definition and monitoring of sales and recruitment objectives. Recruitment of IT consultants, implementation of training and certification plans. Complete management of the agency: management of turnover, P&L, and projects (Time & Materials, Fixed Price).
- SedoniaAudit ConsultantAUTOMOBILEApril 2022 - April 2023 (1 year and 1 month)Paris, FranceAudit of the company to support it in the structural and operational improvement of its strategic activities in the French and international markets.Strategic Business PlanExternal and internal analysisResponse-Strategic Scenarios and scenario selectionScenario implementation (Objectives, action plans, monitoring indicators)Financial Business PlanCosting
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Education
- IFG Executive Education - Professional Certification "Manager of Companies and Organizations"Université Paris 1 Panthéon-Sorbonne2023IFG Executive Education-Certification professionnelle " Manager des entreprises et des organisations"
- - Global Executive MBA, ManagementIAE Paris - Sorbonne Business School2023- Global Executive MBA, Management