About Jean-François
French
Native or bilingual
English
Fluent
Experience
- FreelanceFreelance ConsultantJanuary 2022 - Today (4 years and 7 months)Lille, FranceI support retailers and brands in the scoping and management of their digital and phygital transformation projects, team management, and change management.I intervene from strategy to operational deployment to improve customer experience, omnichannel performance, and organizational efficiency.Through my past experiences, I am experienced in the fields of retail, digital, e-commerce, mobile app, marketing, and startups.
- BOPIZYCo-founderJanuary 2023 - Today (3 years and 7 months)Lille, FranceBopizy digitizes local businesses with an all-in-one AI-powered solution: online store, social media selling, click & collect, and payment terminal.One mission: to support the local economy and short circuits by making digital accessible to all merchants.
- Decathlon InternationalHead of product | Product-to-Web Fitness XPApril 2022 - December 2024 (2 years and 8 months)Managed the development of new digital experiences in fitness to evolve the offering from product sales to the sale of experiences and services (product-to-web fitness experiences).Coordinated product and business teams and supported the transformation of the business model.Europe and North America.
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Education
- FRONT-END WEB DEVELOPMENT (HTML, CSS, JAVASCRIPT)CNAM2014DÉVELOPPEMENT WEB FRONT-END (HTML, CSS, JAVASCRIPT)
- MASTER MARKETING & COMMUNICATIONEFAP2004MASTER MARKETING & COMMUNICATION