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Jean-François HoerleJH

Jean-François Hoerle

MARKETING CONSULTANT

€700/day
Strasbourg, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Jean-François

EXPERTISES : Strategic and Operational Marketing, Communication, Sales Strategy:
=> Analyze and understand your challenges to identify tailor-made marketing, communication, and sales solutions with you.
=> Support you in energizing your communication and sales.

PHILOSOPHY: empathy, common sense, and innovation in the service of Marketing Strategies.
=> Aim for simplicity without falling into ease, this is the key to developing relevant, effective, and sustainable solutions together.

KEYWORDS: Listening – Creativity – Trust – Results.
=> Thoroughly understand your expectations and constraints, define effective strategies together.

STRENGTHS:
+ 360° vision and skills in Marketing, Communication, and Sales.
+ 24 years of experience in companies specializing in high-end technical products, in B2B and B2C.
+ Marketing approach close to the field and sales.
+ Customer journey at the heart of marketing thinking.
+ Cost control and budget optimization: succeed in your marketing and communication despite strong financial constraints.
+ International dimension: mastery of German, English, and export.
  • French

    Native or bilingual

  • German

    Fluent

Remote only
Primarily works remotely

Experience

  • SAPAG JARDINS
    Marketing Consultant
    January 2024 - Today (2 years and 5 months)
    SAPAG JARDINS is a company specializing in the import and distribution of green space maintenance equipment for professionals and individuals. https://www.materiel-jardin-sapag.fr/

    Responsibilities: Marketing/Sales analysis and advice.
    Design, execution, and monitoring of emailing/SMS/Landing page and paper mailing campaigns.
    Emailing Webmarketing strategy Sales strategy Landing page creation Content marketing
  • NEED GARDEN
    Digital Marketing Consultant
    E-COMMERCE
    October 2023 - Today (2 years and 8 months)
    NeedGarden.fr is an online sales site specializing in parts and accessories for green space professionals.
    https://www.needgarden.fr/

    Responsibilities: Design, execution, and monitoring of social media advertising campaigns. Email campaigns, SMS, and landing page creation.
    Social networks multichannel prospecting SMS marketing Emailing Landing page creation Facebook Ads
  • VegetalPlace
    Marketing and Communication Consultant
    E-COMMERCE
    February 2023 - December 2023 (11 months)
    VegetalPlace is a marketplace dedicated to French plant professionals (nurseries, horticulturists, garden centers, landscapers, local authorities).

    Responsibilities: Marketing and Sales Strategy Consulting - UX Audit - Press Relations (press releases) - Social Media Management (publications) - Content creation for the web (advice articles, information, testimonials) - Marketing action plans adapted to each target (buyers and sellers) - Multichannel campaigns (emailing, landing page, SMS).
    Audit Emailing Landing page Social networks Press relations Content writing multichannel database building

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Education

  • Master 2 / DESS Franco-German Management
    IAE METZ
    1997
  • Franco-German University Diploma in Commerce and Management
    IAE METZ
    1996

Certifications

  • TOEIC English
    ETS Global
    2019

Skill set (93)

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