Freelancer profile translated to English.

Description

Involved, enthusiastic, and bilingual English with over 25 years of experience in France and the UK, I work on B2C, B2B, and B2E projects, providing occasional support or long-term assignments.

My human-centered approach highlights pain points, latent needs, and emerging uses to transform them into adapted solutions that create meaning and value for the company, its employees, and customers.

🌟 CLIENTS

ARTE, Caisse d'Épargne, Cardif, Citroën, Bayard Presse, BNP Paribas, Bouygues Construction, Butagaz, Eurostar, Gan, Gémo, General Electric, Harmonie Mutuelle, Hôpital de Rouffach, Icédap, ING Direct, Kodak, Lancôme, Laval Agglomération, Laval Virtual, Lyonnaise des Eaux, MAIF, McDonald's France, Nestlé, Nicoll, Nissan, Orange, Peugeot, RATP, RailEurope, Seaproven, SFR, Sodexo, Soyooz, Sorewards, Twinings, Université de Lorraine, VMI, Yahoo.

> Discover client recommendations on my LinkedIn profile.

Interventions & deliverables //

🚀 STRATEGY & MARKETING

• Executive & manager interviews

• International benchmarks

• Quantitative and qualitative data analysis

• Strategic recommendations

• Project ecosystem (holistic approach to context)

🙂UXR / User Research

• Questionnaires

• Participant recruitment

• User observations and interviews

• Interview guides

• User tests

• Focus groups

• Personas

📐UX

• Gen AI product design

• Stakeholder mapping

• Co-design workshops

• User/customer journeys

• Information Architecture

• Wireframes

• Design systems

• Specifications

🎨UI

• Interactive prototypes for user testing

• Creation of master screens/templates

• Production supervision

🛠️TOOLS

• Figma

• ChatGPT, Perplexity, Gemini, Claude, DeepSeek

• Jira, Slack

• Miro, Figjam

• MS Office, Google Suite

• Photoshop, Lightroom

🥳 Bonus

• Good humor, wit & helpfulness

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Nantes (up to 50km), Rennes (up to 50km), Paris (up to 10km)

Carrefour
Senior Product Designer
RETAIL (LARGE RETAILERS)
August 2025 - November 2025 (3 months)
ROLE
• Product Designer integrated into the E-commerce department, I contributed to the optimization and definition of evolutions for Hopla+, the mobile shopping assistant for Carrefour.

MISSION
• UX analysis of Hopla+ and its interdependencies with other mobile app features, UX-UI and UX writing recommendations.
• Review of quantitative and qualitative studies conducted by the CX department.
• Benchmark of competing apps.
• Evolutions of Hopla+: concept for a new GenAI feature, concept for an alternative AI navigation for product search.
• Mapping of user flows for new concepts.
• UX-UI for concepts and journey screens.
• Concept evaluation through user testing and recommendations.

RESULTS
• User feedback validated the new feature concept and the proposed UX-UI improvements.
• New navigation concept under consideration.
E-commerce UI/UX User Testing Mobile Design Generative AI
Sodexo
UX Designer - Gen AI Product Designer
RESTAURANTS AND FOOD SERVICE
February 2023 - February 2025 (2 years)
Issy-les-Moulineaux, France
ROLE
Within the Data Factory department, I spent 2 years contributing to the improvement and co-creation of the B2B user experience, web apps, and Power BI dashboards.
In this capacity, I also participated in the design of several applications using generative artificial intelligence (GenAI).

INITIATIVES
• Implementation of a flexible "UX Coaching Process" to support project teams from design to continuous product improvement.
• Creation of a "User Satisfaction Survey" customizable to product specifics and roadmap.
• Creation of heuristics specifically for GenAI products to guide design.
• Creation of AI-UX workflows to optimize benchmarking, user profiling (proto-personas and personas), interview analysis, user testing, and UX audits.

DOMAINS
• Food ordering
• Food sourcing
• Human Resources
• Operations
• Sales

ACTIVITIES
• UX audit of existing applications
• Interviews with stakeholders and end-users
• Wireframe creation
• Flow diagrams and information architecture
• User testing
• User interface design (UI design)

In parallel, I contributed my UX Research, UX, UX Writing, and Service Design skills to the Digital Innovation department on B2C mobile app projects.
Response to a tender for a leader in senior living residences: benchmark of global innovations, interviews with residents and Sodexo staff, design of idea sheets, personas, workshop facilitation, and user journey creation.
These projects cover various strategic areas for Sodexo, such as catering (mobile applications), employee experience, and senior living residences (SLR).
UX Audit User Interface Design Workshop User Research GenAI
Rail Europe
Senior UX - UXR Designer
TRANSPORTATION
November 2021 - December 2022 (1 year and 1 month)
Nantes, France
CONTEXT
Founded in 1932 in the USA, Rail Europe is now an independent French company, a leader in European train booking.
The company's offering targets tour operators, travel agencies, and individuals through its two B2B and B2C platforms.

ROLE
Within the design department (Design Lead & 1 UI Designer):
- Ensure the optimization of the user experience of Rail Europe's B2B and B2C train booking platforms.
- Collaboratively design new service offerings with project teams (PO, Dev, business units) and end customers.
- Participation in Agile rituals.

INTERVENTION & RESULTS
- UX audit of the B2B site.
- International competitive benchmarking.
- Definition of concepts for new services and partnerships.
- Design and improvements of existing interfaces and processes: information architecture and terminology, wireframes, UI.
- Customer studies: interviews with internal users and clients, business workshops with POs, organization and facilitation of user testing.
- End-to-end design of a new booking process for tour operators and travel agencies: project completed over 1 year in several stages with co-design workshops, internal business interviews, and 2 phases of user testing.
- Study for the redesign of the Information Architecture for B2B & B2C sites.

NOTE: client studies, deliverables, and presentations are conducted in English.
UI/UX Qualitative Studies Benchmark Prototyping Figma