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Jean-Francois De CromJD

Jean-Francois De Crom

Chief Revenue Officer (CRO) - Revenue Operations

€850/day
2 projects
Bruxelles, BE
8-15 years

Average response time: 1 hour

About Jean-Francois

👋🏻 I am a digital entrepreneur specialised in Sales & Marketing and a Customer Experience expert, with two decades of various experiences in small start-ups to large international companies.

After a successful entrepreneurial journey as co-founder that led me to launch the Cadeaubox giftbox brand and achieve an established position on the Benelux market with over 600 retail-positions in Belgium and 1200 in The Netherlands.

I specialise today in supporting (SaaS) start-ups & scale-ups to define their business strategies. If you are a business owner looking to start, improve or grow your business, you’re at the right place.

Pragmatic organiser, results-oriented, I am able to turn ideas into concrete solutions and to develop businesses with a long-term view on sustained profitability.

How I can help you:
✔️ Venture building: explore opportunities & validate their potential, to de-risk strategy, setting the right
team and accompanying;
✔️ Start-up & Scale-up consulting: assisting in the definition of business plan a/o Go To Market plan;
✔️ Customer experience design: designing and implementing actionable customer journeys;
✔️ Digital Marketing consulting: developing digital marketing & advertising strategy to generate leads &
sales;
✔️ Sales & Customer Success consulting: identifying sales & after sales process optimisations and
guiding teams to turn it into concrete actions.

Let's connect!
  • French

    Native or bilingual

  • Dutch

    Native or bilingual

  • English

    Fluent

Can work on-site
Bruxelles (up to 50km)

Experience

  • Skipr
    Chief Partnership Officer
    SOFTWARE PUBLISHING
    April 2022 - September 2022 (6 months)
    Europe
    • Accountable for all business and project aspects regarding the launch of ALD Move (white-labeled Skipr solution) for France and Belgium in close collaboration with the ALD local teams;
    • Accountable for all business and project aspects regarding the launch of Sodexo Mobility (white-labeled Skipr solution) for France and Belgium in close collaboration with the Sodexo local teams;
    • Coordination of all legal aspect for the definition of all commercial contracts based on the different indirect distribution models, countries and entities.
  • Skipr
    Chief Revenue Officer
    SOFTWARE PUBLISHING
    September 2020 - September 2022 (2 years and 1 month)
    Europe
    • Revenue sources optimisation by facilitating workshops and defining playbooks with definition of all commercial processes;
    • Revenue acceleration by launching effective acquisition and conversion campaigns;
    • Company alignment by getting all teams on the same page in order to reach common objectives in terms of revenue in the form of OKRs;
    • Strategies and processes monitoring by in one hand building appropriate revenue metrics dashboard and in an other hand defining the right KPIs across the sales revenue cycle;
    • Recurring revenues optimisation by maximising recurring revenues with a unified, shared and transverse vision of customers within the company by eliminating all potential friction.
  • ICHEC Formation Continue
    Guest Lecturer
    January 2019 - Today (7 years and 5 months)
    Brussels, Belgium
    Teaching Omni-channel Experience for the Executive Programme in Digital Strategy

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Education

  • Executive Master, Digital Marketing & Communication
    Solvay Brussels School
    2018
    Executive Master, Digital Marketing & Communication
  • Master of Management
    Solvay Brussels School
    2013
    Executive Master in Management

Certifications

Skill set (26)

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