About Jean-Francois
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Experience
- Reckitt Benckisser FranceAssistant Category Manager Carrefour EHJanuary 2025 - July 2025 (6 months)Paris, FranceMarket analysis & performance monitoring: Monthly monitoring and summary of store performance through distributor panel analysis (Nielsen). Analysis of promotional campaigns: monitoring of competitor actions and promotion performance. Execution of ad hoc studies (innovation launches, advertising campaigns, promotional analyses). Operational marketing & trade marketing: Implementation of specific trade operations: recommendations, agency briefs, and supervision of POS material creation. Development of sales support materials for internal teams and clients.
- Groupe L'OREALAssistant Product Manager Kiehl's & Brand Education - TRAVEL RETAIL EMEAILUXURY GOODSJune 2024 - September 2024 (3 months)Paris, FranceCoordination of the Kiehl's Loves 2024 campaign with marketing, sales, and merchandising teams. Analysis of market trends and customer feedback to adjust marketing strategies. Creation of impactful training and marketing materials with TeachonMars. KPI monitoring (SO, MS), data analysis with PowerBI, and action adjustment to achieve objectives.
- Groupe L'OREALAssistant Category Manager - CBD/DGPFJune 2023 - August 2023 (2 months)Paris, FranceComprehensive competitive intelligence on summer launches and activations in makeup across all channels. Offer analysis (assortment + price) / in-store promotion / activation for accessible brands, exclusive brands, and designer brands. Creation of a reference catalog.
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Education
- MSc in Marketing AnalyticsEDHEC Business School2025Build sought-after technical skills Interpret data Understand and analyse consumer behaviour Analyse complex marketing issues based on quantitative data analysis Generate precise insights into customer behaviour and experience Turn data into insightful and efficient marketing strategies Develop strategic decision-making in digital and traditional marketing Learn how to create new ways of marketing to and engaging with customers.
- Bachelor in Business AdministrationEDHEC Business School2025Bachelor in Business Administration
Certifications
- EDHEC DIGITAL SKILLS CERTIFICATEEdhec Business School2022
- IELTS Certificate Grade : 7/9British Council2022