Freelancer profile translated to English.
Back to original languageAbout Jean-François
Hello everyone,
I am a bilingual and creative writer based in Paris. I have over 6 years of international experience in creating accurate and engaging content for several lifestyle publications (Highsnobiety, Glamcult, Tapage, Metropolitan Eurostar), e-commerce leaders (ASOS France, Camper, Farfetch) and communication agencies (Peclers, APR):
- Higher education in literature-languages and digital communication
- Fluent in French and perfectly comfortable with English
- Excellent knowledge of the content marketing sector
- I am as comfortable working in an open space as from my home
I would be delighted to put my writing and creative skills to your company's service. Recommendations and recent work available upon request.
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- GetirCopywriterRETAIL (LARGE RETAILERS)May 2021 - Today (5 years)Paris, France
- ASOS FranceEditorial ManagerFASHION AND COSMETICSSeptember 2017 - September 2019 (2 years and 1 month)Paris, FranceEditorial content writing related to ASOS.fr, men's and women's fashion: on-site inspiration platform (weekly page views: 20,000, conversion rate: 5%, net promoter score: 80%), beauty inspiration platform, social media, CRM, print magazineTranslation/transcreation and creation of tailored local content for key sales calendar momentsAdherence to editorial line, writing standards, and best practices for web content writing and SEOOrganization of editorial meetings and participation in editorial strategy development (article topic proposals, themes, and visual research, etc.)Industry watch and trend prospecting related to the world of entertainment (fashion, music, cinema, entrepreneurs) for ASOS Magazine, a quarterly print publication with a circulation of 350,000 copies each seasonConducting talent interviews for articles published in print (ASOS Magazine) or online (Style Feed)Development of web content (links, photos, videos) and creation of looks (styling, poses) in collaboration with the editorial team (Content Manager, Content Assistant, and Art Director).
- GLAMCULTWeb Content Writer - FreelancePRESS AND MEDIAJuly 2014 - April 2017 (2 years and 10 months)Amsterdam, NetherlandsResearch and publication of new music for monthly playlistsMonitoring in the design, fashion, and emerging trends sectorsManaging press relations for the implementation of local projectsWriting festival/concert reviews
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Education
- Master in Digital Communication (work-study)Ecole du Multimédia2017
- Bachelor's degree in English Language, Literature and CivilizationUniversité Jean Moulin Lyon 32007
Certifications
- The essentials of DTP for communication materials: Illustrator, Photoshop, InDesignMarcorel2020