About Jean Felipe
Portuguese
Native or bilingual
English
Conversational
Spanish
Conversational
Experience
- Prudem - Escola de NegóciosAnalista de dadosEDUCATION AND E-LEARNINGDecember 2025 - Today (7 months)Ipatinga, BrazilBuilt the company's Executive Dashboard (web app, live data from Google Sheets) centralizing 50+ KPIs across 6 areas — Marketing, Sales, Consulting, Finance, Events, and Education — used by the board, consultants, and leadership.Designed the BigQuery data architecture with 8 layered datasets (raw → silver → gold), including attribution views linking Meta Ads ↔ CRM via UTM/adset_id.Built the ETL pipeline (Cloud Run + Scheduler) that ingests Meta Ads, CRM, and Marketing (RD Station) into BigQuery daily, using staging + MERGE with rate-limit handling and retries.Created a paid-media dashboard with a 9-stage funnel and broad vs. narrow attribution, reconciling reporting discrepancies between CRM and the ad platform and persisting configuration to the database.Delivered the Sales Kanban — a TV dashboard tracking SDRs and closers hour-by-hour against pro-rated targets, powered by Google Sheets.Led the 2026 media plan (lead, ROAS, and CAC targets) with an analysis that identified the single biggest conversion lever — with no budget increase.
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Education
- Pós-graduação Lato SensuEBAC - Escola Britânica de Artes Criativas e Tecnologia2025Pós-graduação Lato Sensu
- Bacharelado em Engenharia, Engenharia de ComputaçãoFaculdade Pitagoras2022Bacharelado em Engenharia, Engenharia de Computação