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Jean-Fabien LaisnardJL

Jean-Fabien Laisnard

Senior Graphic Designer | Logo Design & Advertising Graphics

€445/day
18 projects
Guerlédan, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Jean-Fabien

Senior Graphic Designer | Logo Design & Advertising Graphic Designer

Looking for an exceptional logo and visual identity to make a lasting impression?

With over 15 years of agency experience (formerly Publicis, Havas), I support demanding brands and high-end sectors (Luxury, Finance, Innovation) in creating custom logos and developing their brand territory. My role: to translate your vision into a premium, coherent, and memorable visual ecosystem through high-precision logo design.

Why choose me?
I don't just draw images; I design logos and brand systems that last. My approach to logo design combines storytelling, advertising art direction, and technical rigor to ensure an exceptional result, meeting your high standards.

My expertise at your service:

Logo Creation & Logo Design: Exclusive logo design, premium rebranding, and custom typography for a unique identity.

Brand Identity & Premium Branding: Building your visual territory, graphic charter, and color palette.

Art Direction & Advertising: Creating impactful visual concepts, carefully adapted across all your media.

Ready to elevate your brand image?
Contact me to discuss your future logo design project. I respond quickly to all inquiries.
  • French

    Native or bilingual

Can work on-site
Guerlédan (up to 50km), Paris (up to 50km), Lyon (up to 50km), Nantes (up to 50km), Rennes (up to 50km)

Experience

  • click-creation.fr
    Owner & Art Director | Click-creation.fr
    CONSULTING AND AUDITS
    February 2020 - Today (6 years and 4 months)
    Pontivy, France
    Expertise: Visual Identity, Branding & Image Strategy

    As the founder and owner of Click-creation.fr, I have been assisting companies (SMEs, Startups, and Major Accounts) for several years in defining and deploying their visual identity. My role is to transform a strategic vision into a coherent, memorable, and adaptable graphic universe.

    My key areas of intervention:

    Brand Image Audit and Consulting: Analysis of the existing situation, competitive positioning, and definition of the brand platform.

    Branding & Logo Creation: Design of unique, vector-based, and timeless logotypes reflecting company values.

    Complete Graphic Charter: Definition of typographic systems, color palettes (CMYK, RGB, Pantone), and usage rules (Brand Guidelines).

    Print Collateral Design: Design of business cards, sales brochures, flyers, and packaging.

    Digital Communication: Creation of visuals for social media, web banners, and website assets.

    Technical Expertise & Tools:
    Expert mastery of the Adobe Creative Cloud suite (Illustrator, Photoshop, InDesign). End-to-end project management, from brief to delivery of high-definition files (Print & Web).
    Branding Art Direction Logo Design Graphic Charter Creation Packaging
  • Publicis
    Art Director | Publicis Brussels
    PRESS AND MEDIA
    December 2009 - October 2011 (1 year and 10 months)
    Bruxelles, Belgium
    360° Campaign Design | Automotive & Beauty Sectors

    At the Publicis Brussels agency, I worked as an Art Director on prestigious accounts, specializing in high-end brand image and mass communication. My role was to ensure impeccable aesthetics while adhering to international brand platforms.

    Key Expertise and Campaigns:

    Automotive Sector (Renault): Art direction of national campaigns for new model launches. Design of TV commercials, urban display (OOH) setups, and dealership sales materials. Focus on emotion and visual technicality.

    Beauty & Cosmetics Sector (L'Oréal): Creation of advertising visuals for print and digital media. Emphasis on luxury image retouching, colorimetry, and typographic elegance to enhance brand identity.

    Multi-channel Strategy: Coherent deployment of creative concepts across various media: radio spots, direct marketing, and event street marketing to create memorability.

    Creative Direction: Management of the graphic production chain, from the initial idea (creative concept) to the approval of final proofs (BAT) for print and masters for video.

    Key Skills:
    Creative direction, Creative concept, Luxury branding, Automotive advertising, Storyboarding, TV & Radio production, Mastery of the Adobe suite.
    Branding Branding & Identity Luxury Storyboard Communication Strategy
  • Mac Cann Erickson
    Art Director | McCann Erickson
    PRESS AND MEDIA
    May 2008 - November 2009 (1 year and 6 months)
    bruxelles
    Advertising Expertise & Multi-channel Brand Strategy

    At the McCann Erickson agency, I led visual creation for major automotive and retail accounts. My involvement covered the entire conversion funnel, from brand awareness to commercial activation.

    Key Achievements & Expertise:

    Automotive Sector (Opel): Art direction of national launch campaigns. Design of TV commercials, press ads, and digital setups. Focus on brand image consistency and visual impact in outdoor advertising (OOH).

    Retail & Mass Market Sector (Brico): Development of creative concepts for high-volume promotional campaigns. Management of multi-channel communication including radio spots, catalogs, and Point-of-Sale (POS) advertising.

    Street Marketing & Events: Creation of non-traditional communication strategies to generate engagement and proximity with consumers.

    Production & Post-production: Supervision of graphic quality, photo shoots, and video post-production to ensure excellence in deliverables.

    Strategic Skills:
    Creative concept, Creative direction, Brand strategy (Branding), Advertising design, Management of large budgets, Storyboarding.
    Brand Strategy Creative Direction Brand Identity 360° Communication Art Direction

Reviews

4.9

Out of 10 ratings

M

Mehdi

Pro et réactif - Célion

Reviewed on 2/24/2026

Jean-Fabien is an excellent, very creative professional with a keen eye for detail. He immediately understood what I wanted and proposed custom logos. A big plus in my opinion: he creates his own fonts for a truly personalized result.
O

Oliver

THCC EMEA

Reviewed on 7/8/2025

Top as usual, attentive, and quality in execution.

Jean-Fabien has chosen to hide 1 review

1 written review is private.

Recommendations

PR
FU
EL
Pierre R. and 2 other people have recommended Jean-Fabien

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Education

  • Degree in Advertising Arts (Bachelor's + 3)
    Ecole Supérieure des Arts Saint-Luc de Tournai
    2006
    Formation aux arts publicitaires: Logo, affiche, story-board, montage, concept publicitaire, packaging, identité visuelle, design logo, annonce presse, plaquette commerciale, site web, charte graphique, illustration, graphisme, graphiste logo, logotype, icônes, Webdesign, Flyer, Direction artistique, Mise en page, Edition, Adobe photoshop, Adobe illustrator, Adobe InDesign, Naming,

Skill set

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