About Jean-Fabien
French
Native or bilingual
Experience
- click-creation.frOwner & Art Director | Click-creation.frCONSULTING AND AUDITSFebruary 2020 - Today (6 years and 4 months)Pontivy, FranceExpertise: Visual Identity, Branding & Image StrategyAs the founder and owner of Click-creation.fr, I have been assisting companies (SMEs, Startups, and Major Accounts) for several years in defining and deploying their visual identity. My role is to transform a strategic vision into a coherent, memorable, and adaptable graphic universe.My key areas of intervention:Brand Image Audit and Consulting: Analysis of the existing situation, competitive positioning, and definition of the brand platform.Branding & Logo Creation: Design of unique, vector-based, and timeless logotypes reflecting company values.Complete Graphic Charter: Definition of typographic systems, color palettes (CMYK, RGB, Pantone), and usage rules (Brand Guidelines).Print Collateral Design: Design of business cards, sales brochures, flyers, and packaging.Digital Communication: Creation of visuals for social media, web banners, and website assets.Technical Expertise & Tools:Expert mastery of the Adobe Creative Cloud suite (Illustrator, Photoshop, InDesign). End-to-end project management, from brief to delivery of high-definition files (Print & Web).
- PublicisArt Director | Publicis BrusselsPRESS AND MEDIADecember 2009 - October 2011 (1 year and 10 months)Bruxelles, Belgium360° Campaign Design | Automotive & Beauty SectorsAt the Publicis Brussels agency, I worked as an Art Director on prestigious accounts, specializing in high-end brand image and mass communication. My role was to ensure impeccable aesthetics while adhering to international brand platforms.Key Expertise and Campaigns:Automotive Sector (Renault): Art direction of national campaigns for new model launches. Design of TV commercials, urban display (OOH) setups, and dealership sales materials. Focus on emotion and visual technicality.Beauty & Cosmetics Sector (L'Oréal): Creation of advertising visuals for print and digital media. Emphasis on luxury image retouching, colorimetry, and typographic elegance to enhance brand identity.Multi-channel Strategy: Coherent deployment of creative concepts across various media: radio spots, direct marketing, and event street marketing to create memorability.Creative Direction: Management of the graphic production chain, from the initial idea (creative concept) to the approval of final proofs (BAT) for print and masters for video.Key Skills:Creative direction, Creative concept, Luxury branding, Automotive advertising, Storyboarding, TV & Radio production, Mastery of the Adobe suite.
- Mac Cann EricksonArt Director | McCann EricksonPRESS AND MEDIAMay 2008 - November 2009 (1 year and 6 months)bruxellesAdvertising Expertise & Multi-channel Brand StrategyAt the McCann Erickson agency, I led visual creation for major automotive and retail accounts. My involvement covered the entire conversion funnel, from brand awareness to commercial activation.Key Achievements & Expertise:Automotive Sector (Opel): Art direction of national launch campaigns. Design of TV commercials, press ads, and digital setups. Focus on brand image consistency and visual impact in outdoor advertising (OOH).Retail & Mass Market Sector (Brico): Development of creative concepts for high-volume promotional campaigns. Management of multi-channel communication including radio spots, catalogs, and Point-of-Sale (POS) advertising.Street Marketing & Events: Creation of non-traditional communication strategies to generate engagement and proximity with consumers.Production & Post-production: Supervision of graphic quality, photo shoots, and video post-production to ensure excellence in deliverables.Strategic Skills:Creative concept, Creative direction, Brand strategy (Branding), Advertising design, Management of large budgets, Storyboarding.
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Education
- Degree in Advertising Arts (Bachelor's + 3)Ecole Supérieure des Arts Saint-Luc de Tournai2006Formation aux arts publicitaires: Logo, affiche, story-board, montage, concept publicitaire, packaging, identité visuelle, design logo, annonce presse, plaquette commerciale, site web, charte graphique, illustration, graphisme, graphiste logo, logotype, icônes, Webdesign, Flyer, Direction artistique, Mise en page, Edition, Adobe photoshop, Adobe illustrator, Adobe InDesign, Naming,