Freelancer profile translated to English.
Back to original languageAbout Jean-Daniel
Passionate about data analysis, I help companies leverage, automate, and make their data reliable to improve their marketing & business performance.
Approach: clean data → actionable insights → automation → ROI.
🔢 Data Analytics & Business Steering
⇒ Transform your data into concrete decisions.
-> Marketing analyses (SEA, Meta, GA4), product performance, funnels
-> Reliable KPIs & SQL/Python modeling
-> Forecasts, statistics, customer insights
-> Operational reporting + recommendations
-> Complete steering structure (Looker Studio, Power BI, Tableau)
đź”— Tracking & Data Engineering
⇒ Accurate and usable data.
-> GA4, GTM, Matomo
-> Server-side tracking Cloudflare
-> APIs, webhooks, Python/Power Query pipelines
-> Data cleaning & normalization (Python/SQL)
đź“Š Dashboards & Data Visualization
⇒ A clear cockpit to steer your growth.
-> Power BI, Looker Studio, Tableau
-> Marketing, product, CRM, operations visualizations
-> Refresh automation + alerts
-> E-commerce & marketplace analyses
⚙️ Automation (n8n, Python, Apps Script)
⇒ Reduce repetitive tasks and errors.
-> CRM & data flow automation
-> Automatic reports, lead scoring
-> Scraping & competitive monitoring
-> Python scripts, Apps Script, GitHub Actions
🛠️ Web & Marketing Data Projects
⇒ Optimize your customer journeys and acquisition.
-> UX/UI & SEO (Webflow, Shopify)
-> Complete tracking on your digital journeys
-> Consolidated marketing reports (GA4 → Ads → CRM)
-> Functional documentation & project management (Jira, Figma, Agile)
Results
→ Reliable data
→ Useful dashboards
→ Automations that save hours
→ Clear steering of your performance
Need to optimize your data, tracking, or automations?
→ Slack / WhatsApp support
→ Looker Studio template
→ 360° support around acquisition
→ We will identify the best ROI lever together.
đź’¬ Quick reply after your message.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- AcadeleadCo-Founder – CTOEDUCATION AND E-LEARNINGOctober 2024 - Today (1 year and 8 months)Deployment of a complete Meta Ads / social media ads acquisition system○ Design and management of the acquisition engine (lead gen & scheduled registration)○ Creation, management, and optimization of Meta Ads / Facebook Ads / TikTok Ads / SnapChat Ads campaigns○ Development of a Creative Ads strategy (videos, static, angles, hooks)○ Complete tracking setup: Pixel, CAPI, server-side & dashboards (Looker Studio)○ Structuring of an iteration process: creative tests, audiences, offers, and funnelResults Achieved○ +7,000 qualified leads generated in 1 year○ Support for +50 companies (training, SMEs, SaaS)○ Implementation of autonomous & reproducible acquisition systems○ Deployment of high-performing Creative Ads tested across over 15 verticals
- ECA AssurancesBusiness AnalystBANKING AND INSURANCESeptember 2024 - September 2025 (1 year)Data & Customer Experience OptimizationInsurance Data Collection, Validation & Processing
- Design of a Python / Power Query pipeline to clean, validate, and structure data from Insurance processes (contracts, underwriting, claims).
- Consolidation and transformation of datasets → improved data quality for marketing and satisfaction analyses.
Customer Performance Analysis & Steering- Creation of Power BI dashboards (Marketing KPIs, NPS, CSAT, CES) for clear and responsive customer experience steering.
- Advanced analysis of customer surveys → identification of pain points, monthly summaries, and actionable recommendations.
- Production of reports focused on strategic decisions.
Functional Steering & Business Scoping- Analysis of operational needs and writing of user stories / backlog for product teams.
- Drafting of specifications and statements of need for KYC / LRE projects (client area).
- Active participation in acceptance testing phases (tests, homologation) to ensure deliverable quality.
Design & Continuous Improvement- Design of Figma prototypes to optimize the UX of the client area.
- Team alignment through clear reporting and regular KPI monitoring.
Stack: Power BI, Power Query, Python, Figma, JiraFocus: Data processing, BI, customer experience, Insurance process optimization - IndépendantDevOPSSOFTWARE PUBLISHINGDecember 2021 - Today (4 years and 6 months)
- Implementation of a Cloudflare architecture (Google Tag Gateway) & server-side tracking (+30% GA4 accuracy)
- Data/CRM automation via REST API, webhooks & n8n
- Development of websites and AI/RAG WhatsApp chatbots + automatic lead scoring. API testing via Postman
- Design of steering dashboards (SEA, GA4, Meta) on Looker Studio
- Optimization of data/IT processes: Meta, TikTok Ads, CRM integrations
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Education
- ADES BOOTCAMPADES2025Bootcamp Expert - Media Buyer
- MSc Data Analytics & Marketing ManagerINSEEC MSc2025DATAVIZ DATA ANALYTICS PYTHON SQL WEB ANALYTICS GESTION DE PROJETS DATA MARKETING ALGORITHME ET BASE DE DONNÉES MACHINE LEARNING BUSINESS ENGLISH
Certifications
- Google Analytics CertificationSkillshop2025
- Inbound MarketingHubSpot Academy2025