Freelancer profile translated to English.

Description

Bringing brands to life intelligently and cultivating customer experience.

I place innovation at the heart of the brand & consumer relationship (new products or services, brand content, digitalization...) to create value, meaning, emotion, and engagement.

I decode, project, and organize by combining creativity and rationality. As an "Innovactor," I drive the transition from concept to reality.

Like a goldsmith, I revere the good, the beautiful, the well-made. I pay special attention to the quality of execution when deploying multidisciplinary activations. Whether editorial, visual, experiential, or conversational...

An epicurean with a curious mind, I feed on everything related to current events, trends, and challenges in the gastronomy, foodtech, wine & spirits, hospitality, premium retail, and lifestyle sectors...

New experiences are born from encounters and exchanges... I would be delighted to chat with you soon.

Expertise:

Brand strategy / Brand influence / Brand content / Brand experience

Skills:

Bold / Agile / Good listener / Storyteller / Intrapreneur / Unifier / Methodical

Languages

English
Fluent
Spanish
Conversational
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

To brief or not to brief
Consultant Brand Strategy - Strategic Planning - Creative Planning - Copywriting
CONSULTING AND AUDITS
April 2017 - Today (9 years and 2 months)
Paris, France
BRAND STRATEGY / BRAND INFLUENCE
BRAND CONTENT / BRAND EXPERIENCE

Consultant / Freelancer for various brand service providers (consulting and content production):
- Advertising, communication, digital, event agencies
- PR & influence agencies
- Media agencies, sales houses, media outlets
Including: Alunites, Auditoire, Havas Event, Hopscotch, Lever de rideau, Marie-Antoinette, Moma Event, PublicisLive, Quadriplay, Shortcut, Sopexa, SoWine, TRO, Villadalésia & Co, We Love Art...

For their clients: Accor / Apérol / BNP / Chanel / Comptoir des Voyages (Voyageurs du Monde Group) / Danone / Diplomatico / DS Automobiles / Écusson / Google / Grand Marnier / Guide Michelin / Hennessy / Huawei / Krug (Moët Hennessy) / Lagardère Travel Retail / La Poste / Meetic / MIN Rungis / NaturéO / Orpi / Paris Aéroport (ADP) / Peugeot / Scapa (Pernod-Ricard) / SNCF / Société Générale / Renault / Rowenta / Sephora / Schneider Electric / Talentsoft / Talisker (Moët Hennessy) / Valeo

STRATEGIC PLANNING / CREATIVE PLANNING / COPYWRITING

> Brief analysis and issue definition
> Competitive intelligence, benchmarking (market, brand, consumer, campaigns), trend analysis...
> Brand positioning and strategy
> Brand platform
> Copy strategy
> Creative concepts and communication concepts
> Content strategy
> Creative brief writing (art direction, scenography, key visual, interactive experience...) and creative supervision
> Writing strategic and creative recommendations, campaign proposals
> Formalizing recommendations (formatting, mood boards, image sourcing...)
> Client presentations
Strategic Planning Copywriting Competitive Intelligence Communication Strategy Positioning Strategy Editorial Strategy
ISCOM
Guest Lecturer "Influence and Event Strategy"
EDUCATION AND E-LEARNING
October 2016 - June 2018 (1 year and 9 months)
Paris, France
Responsible for a series of lectures for 5th-year students on "Influence and Event Strategy."
Agence La Fédération
Associate Director, Consulting
CONSULTING AND AUDITS
March 2010 - November 2016 (6 years and 8 months)
Paris, France
Founding partner of La Fédération, a consulting and production agency for event communication and brand experiences.

Consumer / Press & Influencer / Corporate Events.
Events ranging from 20 to 15,000 attendees and budgets from €25k to €500k.
Clients: Ballantine's, France Galop, GH Mumm, Milka, Interbev, Mercedes Benz, Grolsch, Suze, Pastis 51, EDF, Samsung, Aoste, Converse…

Conception and production of proprietary events in Paris and Lyon (NuBBQ, Nice to meat you, Le Sucre, J’peux pas j’ai piscine…).

CLIENT & CONSULTING DIRECTION

Agency business development
Key account management
Brief taking

Agency Strategic Planning
Brand Strategy
Copywriting & Presentation of client/campaign recommendations

Team management and leadership (up to 10 people)
Project budget monitoring
Project quality control
Project timeline supervision
Commercial negotiation (clients and suppliers)

Intelligence (sectoral, key markets, trends...)

COMPANY MANAGEMENT

Definition of the agency's positioning and values
Development and implementation of the agency's growth strategy

Agency representation, press, public, and institutional relations (interviews, professional events, conferences, round tables…)
Definition and deployment of the agency's communication tools (online and offline)

Company administrative and accounting management
Definition of the work environment and supervision of the renovation of the agency's new headquarters (220m2)