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Jean-Christophe PâqueJP

Jean-Christophe Pâque

Expert client acquisition B2C & B2B

€800/day
Liège, BE
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Jean-Christophe

Looking for an expert to accelerate and professionalize your client acquisition?

As aGrowth Marketerwith **over 6 years of experience**, I help you develop and deploy a tailor-made client acquisition strategy, optimizing every step of the customer journey, from attraction to conversion.

Here are the areas where I can assist you:

Online advertising(Meta Ads, Google Ads, LinkedIn Ads): creation and management of targeted campaigns to generate leads, attract point-of-sale traffic, or develop your e-commerce sales.

✅ **Creation and optimization of conversion funnels**: creation of landing pages, implementation of lead magnets, monitoring and optimization of conversion rates (CRO).

✅ **Marketing automation**: integration of your tools via Zapier and Make.com, workflow management, and connection of forms to your CRM.

✅ **Tracking and analytics**: complete configuration with Google Tag Manager, Google Analytics 4, Server Side Tracking, Offline Conversions, and tools like Hotjar and Looker Studio for precise analysis.

✅ **Email marketing**: deployment of newsletters, automated sequences, and promotional campaigns to build loyalty and stimulate sales.

My approach is based on incremental optimization of each stage of your acquisition funnel, with an agile methodology to remain competitive in the face of market changes.

I have assisted **over 80 clients**, from solo entrepreneurs to SMEs of 300 people, in sectors such as food supplements, B2C & B2B services, and agri-food.

I have collaborated with brands such as **Chocolaterie Galler**, **Materne**, **Lutosa**, **Tilman**, **CBX Medical**, **Brico**, **Jardiland**, Recovr, Dokeos, Relieve Furniture, Blitz Motors, etc.

If you want to optimize your advertising campaigns or develop a complete acquisition strategy, contact me!
  • French

    Native or bilingual

  • English

    Fluent

  • Italian

    Basic

  • Dutch

    Basic

Remote only
Primarily works remotely

Experience

  • Odysem
    Manager & Expert Client Acquisition Consultant
    DIGITAL AND IT
    October 2017 - Today (8 years and 10 months)
    Liège, Belgium
    👑 80+ companies assisted
    ✅ ROI focused
    ✅ Expertise Meta Ads, Google Ads & Linkedin Ads
    ✅ Preferred markets: health, agri-food, B2C & B2B services, training

    Self-taught in digital marketing, I launched into entrepreneurship with a childhood friend (Timothée Balieu) right after my studies. In 2017, we founded our agency specializing in client acquisition: Odysem 🚀

    After assisting dozens of companies from very different markets (B2C, B2B & B2B2C), we have developed solid expertise in client acquisition through Meta, Google Ads, and LinkedIn Ads advertising channels.

    Today, we help ambitious startups and SMEs achieve 3 objectives:
    🎯 Generate more traffic and sales in physical stores
    🎯 Generate more e-commerce sales
    🎯 Generate more qualified leads
    LinkedIn Ads Meta Ads Google Ads Digital Marketing Strategy Marketing Project Management

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