Freelancer profile translated to English.

Description

Strategic planner for 23 years (branding and design agencies), I have acquired multi-sector experience covering luxury sectors as well as mass market, for both corporate and B2B and B2C communication issues and challenges.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris 12e Arrondissement (up to 50km)

En-têtes
Brand Strategy Consultant - Senior Strategic Planner - Founder
CONSULTING AND AUDITS
September 2019 - Today (6 years and 9 months)
Paris, France
En-têtes has a simple mission: to make every brand a stable benchmark, generating value for the company's economic development.
En-Têtes deciphers markets and brand DNA together to identify, prioritize, and code each point of "salience" likely to make the brand more readable, unique, and desirable.

Methodology and Expertise
1/ DECODE
Understand market evolutions and the brand's universe (its fundamentals and its field of action in terms of both markets and targets):
- Brand Audit
- Trend Review (+ weak signal analysis)
- Benchmarking
2/ ENCODE
Give meaning to create lasting value:
- Brand Platform
- Brand Architecture
- Naming
- Brand Manifesto
3/ DIFFUSE
Embody to make the brand a living space for exchange among all brand stakeholders (external and internal):
- Brand Content
- Storytelling
- Semantic Charter
- Brand Activation (physical and digital)
Brandimage SGK Group
Strategic Planning Director
CONSULTING AND AUDITS
February 2016 - August 2019 (3 years and 6 months)
Paris, France
- Definition of corporate, B2B, and B2C brand strategies.
- Development of brand platforms and architectures.
- Creation of names and writing of semantic charters.
- Development of analytical and methodological tools.
- Development and facilitation of brand seminars.
- Monitoring, benchmarking, and analysis of major social and economic trends.

Areas of expertise:
- Luxury and Mass Market
- Products and Services

Sectors:
- Aviation and Mobility
- Banking and Insurance
- Food and Spirits
- Hospitality and Culture
- Fashion and Retail
Hotshop Design Agency
Strategic Planning Director
CONSULTING AND AUDITS
February 2008 - January 2016 (8 years)
Paris, France
Head of the agency's planning department and its luxury branch, "L'atelier le 5".
- Definition of brand strategies and digital, retail, and packaging activation programs.
- Writing of multi-sector trend books.
- Design of analytical and thinking tools.