Jean-Charles Stragier

Strategic management of Pink Lady in Germany, driving sales growth by 8% in the first year and an additional 10% in the second, consolidating presence in national key accounts. Negotiated and closed annual agreements with strategic retailers, securing optimal commercial terms and competitive margins. Led and coached a commercial team of 3+, achieving over 100% of established objectives. Planned volumes and coordinated with producers, optimizing the supply chain and reducing stockouts to 0%. Contributed to the development of national retail strategies tailored to each client and aligned with the company's global objectives.

Managed an annual budget exceeding €1.5M. Designed and executed pan-European trade activation strategies, significantly increasing brand visibility and consumer engagement. Negotiated and managed a licensing agreement with Universal for the Pinkids brand, creating new market opportunities. Led the transition to 100% cardboard packaging across all European markets, a key sustainability initiative. Oversaw Trade Marketing activities for Mediterranean countries and Eastern Europe, including listings, promotions, packaging, and coordination with local partners.

Implemented Visual Merchandising plans across 5 Dealz stores, enhancing the shopping experience and increasing sales by over 13%. Presented VM proposals to the executive committee, aligning store strategy with company business goals. Analyzed SKU performance and managed assortments, optimizing the product offering and improving the rotation of key items.