Freelancer profile translated to English.
Back to original languageAbout Jean
I support B2B / SaaS startups in the structuring and scaling phases by implementing sustainable, measurable, and controllable growth systems.
My role:
👉 Structuring Marketing & Sales to create a reliable and measurable pipeline and revenue generation engine... amplified by AI.
I focus on:
- Marketing, Sales & RevOps structuring (HubSpot, funnel, pipeline, KPIs),
- Go-to-market and pipeline generation (SEO, GEO, Paid, outbound, ABM, social selling, events),
- Positioning, offering, and conversion,
- Integrating AI into marketing and sales workflows (automation, scoring, content, analytics),
- Evolving scalable growth models.
Observed results:
- +50% YoY clients after complete Marketing & Sales structuring
- Transition to predictable pipeline generation machines
- Significant improvement in business clarity for the CEO (funnel, pipeline, marketing contribution)
👉 I don't execute isolated actions: I build growth systems, integrating AI where it creates real operational leverage.
⸻
Engagement formats
Full-time or fractional CMO · CEO Advisory · Marketing / RevOps Structuring · Audit & Roadmap · Marketing AI Strategy
🔵 My Linkedin profile: linkedin.com/in/jean-boucher
French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Can work on-site
Bordeaux (up to 50km), Paris (up to 50km)
Experience
- HIWAYCMOSOFTWARE PUBLISHINGApril 2023 - April 2026 (3 years)Paris, FranceContext & ObjectiveHiway was entering a structuring and scaling phase post Series A: a need to strengthen go-to-market visibility, professionalize Marketing & Sales functions, and support more predictable and sustainable growth.My mission was to build a Marketing & Sales Operating System, reinforce brand positioning, structure the offering and funnel, and evolve the growth model from a historically Sales-led approach to a more scalable, Product-led strategy.Methodology: Structuring Ă— RevOps Ă— Go-to-Market
- Complete implementation of HubSpot CRM: Marketing & Sales processes, lead qualification, funnel, pipeline, and reporting
- Refinement of brand identity and consistent deployment across all touchpoints (marketing, sales, product)
- Structuring of multi-channel marketing strategy (Paid, SEO, events, lead magnets), with selection and management of service providers
- Website redesign, focused on positioning, offer clarity, and conversion
- Launch of new products and offers, aligned with business strategy
- Complete structuring of the offering and conversion funnel, transitioning to a Product-led Growth model
Results- +50% YoY clients
- Transition from an execution-oriented organization to a measurable, manageable, and scalable Marketing & Sales system
- Improved conversion across the entire funnel, from acquisition to activation
- Strengthened brand credibility in the market and with internal teams
- Solid foundations laid to support structured long-term growth
- TalentmatchersHead of GrowthHUMAN RESOURCESOctober 2022 - March 2024 (1 year and 5 months)Levallois-Perret, FranceObjectiveImplement the Growth strategy with the goal of building a machine capable of generating a real pipeline, targeting CAC40 and SBF120 companies.Methodology: Outbound x ABM x CRM Approach
- Structured ABM + outbound approach on LinkedIn and via email, to reach the right accounts at the right time.
- Social selling strategy, not just LinkedIn posting, to open conversations with C-level and HR decision-makers.
- Precise orchestration of tools (LinkedIn, HubSpot, automation) to prevent opportunities from slipping away.
- Sales / Marketing alignment on what truly matters: pipeline, priority accounts, buying signals.
Results- Built an outbound machine with predictable and manageable results.
- Generated qualified enterprise opportunities through LinkedIn outreach and event-triggered conversations.
- Significantly increased brand visibility among large corporations.
- Directly contributed to pipeline structuring, sales cycle acceleration, and enterprise credibility
- BasileAdvisor Marketing / Freelance CMOSOFTWARE PUBLISHINGSeptember 2022 - December 2022 (3 months)Paris, FranceObjective:Support Basile, a B2B HR SaaS specializing in co-optation, in structuring its marketing and sales strategy, with a dual objective:👉 develop brand awareness in the niche HR market👉 sustainably increase qualified lead generation (demo requests) in a context of strong market traction.Methodology: AARRR Approach × Conversion × Light RevOps
- Conducted a comprehensive marketing & funnel audit structured according to the AARRR framework (Acquisition, Activation, Retention, Revenue, Referral)
- Detailed analysis of acquisition channels (SEO, Google Ads, LinkedIn, Lemlist outbound, events, partnerships) and their actual contribution to revenue
- Optimization of the conversion funnel (demo request & white paper landing pages, CTAs, messaging, user journey) with a focus on quick wins + roadmap
- Structuring and prioritization of an SEO action plan (technical audit, semantic analysis, editorial cocoon, high business potential content)
- Implementation of a Marketing / Sales tracking and reporting system (KPIs, lead sources, conversion tracking) to improve team management and alignment
- Operational support for teams on LinkedIn outbound prospecting + Lemlist, with contextual sequences and multi-stakeholder approach (light ABM)
Results:- Clarification of marketing and sales priorities with an actionable roadmap for 3-6 months
- Identification of concrete levers for improving conversion rates (targeted +5 points on key pages) and the performance of existing actions
- Increased Basile's visibility among HR Directors and Recruitment Managers, establishing top-of-mind positioning for co-optation
- Improved pipeline and performance clarity by channel
- Laid solid foundations for scaling acquisition and revenue without relying solely on paid channels
Reviews
Benedetta
Sifflet
Reviewed on 8/19/2022
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Education
- Master of ManagementKEDGE Business School2012Master 2 (M2), Business Management
- International MarketingInstituto TecnolĂłgico y de Estudios Superiores de Monterrey2012Marketing international
Certifications
- Inbound Marketing CertificationHubSpot Academy
- HubSpot Software CertificationHubSpot Academy