Freelancer profile translated to English.
Back to original languageAbout Jean
Part-time CMO, specializing in Fintech, Assurtech & B2B SaaS. I transform your marketing and sales into a predictable, measurable growth engine powered by AI.
I focus on:
- Marketing, Sales & RevOps structuring (HubSpot, funnel, pipeline, KPIs),
- Go-to-market and pipeline generation (SEO, GEO, Paid, outbound, ABM, social selling, events),
- CRM implementation & management (HubSpot): data architecture, migration, processes, automation & workflows, integrations/API, team training
- Positioning, offering, and conversion,
- Integrating AI into marketing and sales workflows (automation, scoring, content, analytics),
- Evolving scalable growth models.
Observed results:
- +50% YoY customers after complete Marketing & Sales structuring
- Transition to predictable pipeline generation machines
- Significant improvement in business readability for the CEO (funnel, pipeline, marketing contribution)
👉 I don't execute isolated actions: I build growth systems, integrating AI where it creates a real operational leverage.
⸻
Engagement formats
Full-time or fractional CMO · CEO Advisory · Marketing / RevOps Structuring · Audit & Roadmap · AI Marketing Strategy
🔵 My Linkedin profile: linkedin.com/in/jean-boucher
French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Can work on-site
Bordeaux (up to 50km), Paris (up to 50km)
Experience
- HIWAYCMOSOFTWARE PUBLISHINGApril 2023 - April 2026 (3 years)Paris, FranceContext & ObjectiveHiway was entering a structuring and scaling phase post-Series A: strengthening go-to-market clarity, professionalizing Marketing & Sales functions, and supporting more predictable and sustainable growth.My missionBuild a Marketing & Sales Operating System, strengthen brand positioning, structure the offering and funnel, and evolve the growth model from a Sales-led approach to a more scalable Product-led approach.Methodology: Structuring × RevOps × Go-to-Market
- Complete HubSpot CRM implementation: data architecture, Marketing & Sales processes, automation & workflows, lead qualification, funnel, pipeline, and reporting
- Brand identity overhaul and consistent deployment across all platforms (marketing, sales, product)
- Multi-channel marketing strategy structuring (Paid, SEO, events, lead magnets), with service provider selection and management
- Website redesign, focused on positioning, offer clarity, and conversion
- Launch of new products and offerings, aligned with business strategy
- Transition to a Product-Led Growth model
Fintech challenge: making complex financial topics (compensation, status, taxation, cash flow) clear and desirable, with pedagogy and trust at the core of conversion.Sector: Fintech and Legaltech, all-in-one financial management for freelancers (connected business account, cash flow management, compensation simulator, company creation & management). - TalentmatchersHead of GrowthHUMAN RESOURCESOctober 2022 - March 2024 (1 year and 5 months)Levallois-Perret, FranceObjectiveImplement the Growth strategy with the goal of building a machine capable of generating a real pipeline, targeting CAC40 and SBF120 accounts.Methodology: Outbound x ABM x CRM Approach
- Structured ABM + outbound approach on LinkedIn and via email, to reach the right accounts at the right time.
- Social selling strategy, not just LinkedIn posting, to open conversations with C-level and HR decision-makers.
- CRM orchestration and automation (HubSpot): sequences, workflows, and tool integration (LinkedIn, automation) to ensure no opportunity is missed.
- Sales / Marketing alignment on what truly matters: pipeline, priority accounts, buying signals.
Results- Built a predictable and manageable outbound machine.
- Generated qualified enterprise opportunities via LinkedIn outreach and event-triggered conversations.
- Significantly increased brand visibility among large corporations.
- Direct contribution to pipeline structuring, sales cycle acceleration, and enterprise credibility.
- BasileAdvisor Marketing / Freelance CMOSOFTWARE PUBLISHINGSeptember 2022 - December 2022 (3 months)Paris, FranceObjective:Support Basile, an HR B2B SaaS specializing in co-optation, in structuring its marketing and commercial strategy, with a dual goal:👉 Increase brand awareness in the niche HR market👉 Sustainably increase qualified lead generation (demo requests) amidst strong market traction.Methodology: AARRR Framework × Conversion × Light RevOps
- Conducted a comprehensive marketing & funnel audit structured according to the AARRR framework (Acquisition, Activation, Retention, Revenue, Referral)
- Detailed analysis of acquisition channels (SEO, Google Ads, LinkedIn, Lemlist outbound, events, partnerships) and their actual contribution to revenue
- Conversion funnel optimization (demo request & white paper landing pages, CTAs, messaging, user journey) with a focus on quick wins + roadmap
- Structuring and prioritization of an SEO action plan (technical audit, semantic analysis, editorial hub, high-potential content)
- Implementation of a Marketing / Sales tracking and reporting system (KPIs, lead sources, conversion tracking) to improve team management and alignment
- Operational support for teams on LinkedIn + Lemlist outbound prospecting, with contextual sequences and a multi-stakeholder approach (light ABM)
Results:- Clarified marketing and commercial priorities with an actionable 3–6 month roadmap
- Identified concrete levers for improving conversion rates (+5 points targeted on key pages) and the performance of existing actions
- Increased Basile's visibility among HR Directors and Recruitment Managers, establishing top-of-mind positioning for co-optation
- Improved pipeline and performance visibility by channel
- Laid solid foundations for scaling acquisition and revenue without solely relying on paid channels.
Reviews
Benedetta
Sifflet
Reviewed on 8/19/2022
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Education
- Master of ManagementKEDGE Business School2012Master 2 (M2), Business Management
- International MarketingInstituto Tecnológico y de Estudios Superiores de Monterrey2012Marketing international
Certifications
- Inbound Marketing CertificationHubSpot Academy
- HubSpot Software CertificationHubSpot Academy