Jean Boneure

Short-term freelance mission as a replacement.

Communication & Brand Image Strategy

Define and manage the overall communication strategy (internal and external).

Ensure the consistency and prestige of the brand image across all channels.

• Develop communication campaigns aligned with the house's DNA.

Press & Influencer Relations

Develop and maintain relationships with media, journalists, and influencers.

Manage public relations and organize interviews, reports, and strategic collaborations.

• Oversee the creation of press releases and press kits.

Marketing & Digital

Design social media and digital strategies to maximize brand visibility.

• Manage high-end content production (photo, video, storytelling).

• Ensure online reputation management and customer relations.

Events & Partnerships

Organize prestigious events (press days, launches, exclusive dinners).

Negotiate strategic partnerships (collaborations with artists, brands, foundations).

Oversee participation in trade shows, exhibitions, and international events.

Content production: organizing shoots from pre- to post-production:

Summershoes Campaign / PAPF FW24 and SS25 Campaign / Gift Campaign 2022 and 2023...

Art buying: Budget consolidation / market talent scouting / brief sharing with teams (photo / AD / Stylists...) / legal project management

Team coordination: main point of contact between internal teams (AD / project managers...) and external teams (model agencies / stylists / photographers...)

Editorial calendar: Creation and monitoring of the 360 editorial calendar to cover Hermès topics (editorial pages / e-mailing / homepage / campaigns...)

Reflection and management of the editorial strategy: implementation of the house's editorialization strategy on hermes.com and tools for its analysis, monitoring, and sharing

Production team coordination: organize, brief, process, and manage schedules for the construction and online publication of pages

Needs identification: Centralization of SEO recommendations / sharing with departments and project construction based on stakeholder input

- Management of the existing website – updating editorial content

- Detailed analysis of Do's / Don'ts / Must-haves for the website redesign, the new host, and the site's SEO - Comprehensive competitive audit

- Coordination of the complete website redesign project – UX/UI proposal for new site pages (Homepage / all landing pages / all editorial pages)

- Production of shoots for the CSR page and the "Wonders of Egypt" collection

- Competitive monitoring and analysis