Freelancer profile translated to English.
Back to original languageAbout Jean-Baptiste
# # There are brands you taste. And brands you fall in love with. The difference? Storytelling!
Harvest at dawn. That plot beaten by the Mistral wind. The winemaker whose hands know before they even speak. Those details, when told well, don't just make you want to read, they make you want to taste.
This is exactly what I've been doing for 10 years:helping wineries sell more through storytelling that makes you feel the terroir before you even taste it.
Formerly Head of Communication for one of the leaders in online wine sales, I now put my pen and strategy at the service of wine, food, and spirits brands that have something real to tell, and want it to be felt right down to the taste buds!
👉 What this looks like:
+50,000 followers for a brand supported over 4 years
+200% ROAS on a national campaign, because good storytelling converts
Dozens of product launches, from the brief to the last comma
💡 What I do for you:
Content strategy, brand tone, copywriting, social media, editorial calendar: I build your brand's universe or I come to strengthen your team.
Because your terroir deserves better than generic words.
Because your customers deserve to feel something before even opening the bottle.
You have the product. Let's give it the taste of words.
🌞 Why work with me?
- 10 years of communication experience: I know what works and what captures attention.
- Powerful copywriting, memorable storytelling, optimized SEO writing: I am also an accomplished photographer.
- Versatility and autonomy – Strategy, execution, creation… I handle the entire process.
- Passion for authenticity – Because good storytelling is above all a true story that leaves a mark.
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Can work on-site
Orléans (up to 50km), Paris (up to 50km)
Experience
- FreelanceBrand StrategistSeptember 2023 - Today (2 years and 9 months)Lyon, FranceSupporting brands in refining their storytelling and engagement strategy.👉 Finding their tone and editorial line on social media👉 Defining their content strategy, visual territory, and editorial calendar👉 Content production: photo, video shooting/editing, copywriting,
- Le Petit BallonBrand Manager / Head of CommunicationMay 2019 - September 2023 (4 years and 4 months)Barcelona, Spain🍇 Le Petit Ballon is the new generation leader in the wine industry: 150,000 subscribers, 23 million euros in revenue in 2020, and over 1.5 million bottles shipped.COMMUNICATION & BRAND👉 Public Relations Management👉 Event Organization👉 Partnership Management👉 Brand Tone Guardian – Supervision of all written content (landing pages, product descriptions, emails, notifications)CONTENT MANAGEMENT👉 Editor-in-Chief of La Gazette, a 24-page magazine printed in 80,000 copies👉 Strategy and supervision of video and photo productions (web series, studio product shoots, photo reports)👉 In-house product shooting for key touchpoints (e.g., homepage)👉 Photo and video production for social media👉 Marketing writing (campaigns, landing pages, notifications...)👉 Blog post writingSOCIAL MEDIA👉 Development and implementation of Le Petit Ballon's social media strategy👉 Content creation & community management👉 Growth hacking👉 Influencer marketing strategy management
- esanumMarketing ManagerOctober 2017 - April 2019 (1 year and 6 months)Berlin, Germany👩⚕️ esanum is the social network dedicated to doctors. With over 128,000 members, the platform is available in 6 languages and 12 countries.Member of the international team, working closely with the German teams at the Berlin headquarters.👉 Communication and content management, including video production👉 Social media strategy (organic and paid campaigns)👉 Acquisition and retention strategy (landing pages, e-mailing)👉 Writing and freelance management
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Education
- Mastery of professional photography,GOBELINS Paris2024Maîtrise de la photographie professionnelle,
- Master in Strategic Information Management,Sciences Po Aix2016Master Management de l'Information Stratégique