Freelancer profile translated to English.

Back to original language

Description

Are your lead generation campaigns underperforming? It's time to entrust them to a pro 🧨

🚀Expertise:

🔹Management &Optimizationof your Meta Adscampaigns

🔹Recommendations on yourfunnels(Landing Page, Form, Chatbot)

🔹Implementation ofCROmethodology |A/B Testing

🔹 End-to-Enddata**analysis**

🔹Automationof processes using tools like Make or Zapier

🔹AIIntegration: Creation of personalized GPTs

🔹Re-engagementscenarios via E-mailing & SMS

💼 4 years of experience as Head of Business Unit at hipto, a startup that became a scale-up in the ultra-competitive lead generation industry, with a 100% results and innovation-oriented mindset

🏆Proven results:

🔸 Revenue and net margin growth > 100% in 1 year

🔸 Management of €500,000/month budgets

🔸 Successful launches in new markets & countries

🔸 Multi-sector expertise: Home, Telecom, Insurance, B2B, E-commerce...

🔸 Support for major clients leading their markets: Internet, Alarm Systems, Solar Panels etc.

🤝Support:Transparency, Education, Communication, Sharing

💡 **Approach**: Combining creativity and data to identify the most impactful growth levers. Focus on continuous optimization and test & learn.

📊 **Tool proficiency**: GA4, Looker, Tableau, Salesforce, Notion, Trello, Slack, Jira, Figma, Canva, Make, Zapier, Chat GPT Pro

🌍 Missions in French, English, and Spanish

Looking to boost your growth? Contact me to discuss your goals and define the best strategy to achieve them together.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent

Workplace preferences

Can work on-site

Barcelone (up to 50km)

HIPTO
Growth Acquisition Manager
October 2023 - October 2024 (1 year and 1 month)
Paris, France
Boulogne-Billancourt/ Barcelona -Team Management: 7 people (Media Buyer, Designer, CM) -Paid Social Acquisition Strategy (Meta, TikTok, Snapchat), Search (Google & Bing) & Native (Taboola & Outbrain) + CRM/PRM -Growth of the HomeServices sector: €6M revenue in 2024 // +100% in 1 year -Client Relations: Commercial & marketing proposals, negotiation -Collaboration with all departments (Development, CSM, Sales, Legal, HR...)
Meta Ads TikTok Ads CRO Generative AI Tracking
Boulogne-Billancourt
Growth Expert & Lead Risk Officer
January 2022 - September 2023 (1 year and 8 months)
-Development of CRO methodology (conversion rate optimization) - A/B Testing - Tracking - Analysis -Streamlining of processes & sharing of best practices -Training of new employees and creation of an internal training platform -Acquisition project management: Lead Chatbot, Lead Meta, Lead CRO, Taboola Launch. Work in collaboration with Lead Design & Lead Analytics Oct 21 •
HIPTO
Senior Media Buyer
October 2021 - December 2022 (1 year and 2 months)
Boulogne-Billancourt -Lead Generation Acquisition (telecom sector): Meta, Google, Tiktok -Budget managed: €10,000/day -Funnel optimization: Chatbot, Landing Page, Instant Form -Launch of the Spanish market