Jean-Baptiste Jarreau

Clients: E.Leclerc, MGEN, Air France, Lefebvre Dalloz

Budget management according to objectives.

Analytics / Tracking: Implementation of performance monitoring dashboards.

Leverage management (Via agency or direct): SEA, SMA (Meta Ads, TikTok Ads, Snapchat Ads, LinkedIn Ads).

Creative: Design / production (Via agency or direct) of advertising creatives (Videos via agency / Static via agency or Canva).

Legal: Management of legislative and technical framework evolution (GDPR, DMA, Cookieless).

Hierarchical reporting and recommendations.

A subsidiary of Accor Hotels, D-Edge is the world's #3 provider of IT solutions for the independent hotel industry. The company offers 15 different solutions, covering almost all the needs of a hotelier or a chain. With a physical presence in 115 countries, it offers an international work environment with short decision-making chains.

Among these 15 solutions, MetaGenius is a platform that allows independent hoteliers to manage multi-channel advertising campaigns. The platform connects the hotel's direct booking system to the various online advertising solutions available to hoteliers and allows for bid management and reporting from a single screen.

The objective is to help them regain control of their web marketing strategy by playing on the disintermediation between hoteliers and advertising agencies.

Traffic management:

- Management of signed clients in full service EMEA: Project kick-off, Campaign management, reporting, and optimizations.

Representation:

- Hosting conferences for up to 80 people on topics related to Digital Media for the hotel industry across Europe (in English and French).

Support:

- Managing customer case escalations until resolution (Reception, qualification, follow-up, operational level 2).

Product:

- Gathering client needs for platform evolution.

- Proposing new features in agreement with the technical project manager based on the experience of full-service clients.

- Monitoring roadmap evolution in relation to the product owner.

Business:

- Reflections and proposals on business model evolution and offer development.

Sales EMEA:

- Involvement in pre-sales processes: providing technical and business expertise applied to traffic management and cost estimation.

- Product demonstrations.

Collections:

- Monitoring collections.

Clients: Camaïeu, Auchan, VINCI

Client types: E-commerce – Ready-to-wear, subscription generation.

Missions:

Management of channels directly or via agency (SEA, SMA, display, Affiliation, acquisition emailing).

SEO: Building the link-building strategy.

E-business: E-commerce projections.

Technical: Client intervention on data and A/B testing projects.

Legal: Work on GDPR, contractual negotiations with partners.