Freelancer profile translated to English.
Back to original languageAbout Jean-Baptiste
80% of your Amazon revenue comes from 20% of the right decisions. The whole challenge: knowing which ones to activate, and in what order.
Operational support, led by an entrepreneur who has built his own brands:
đ Two Amazon brands, over âŹ3M in cumulative sales, 50,000 customers
đ A leading category position
â Recognized on MALT
đ€ Partner of the Amazon service provider program
đ
6+ years of marketplace experience, Amazon focus
What we can accomplish together:
⊠Amazon Audit: listing, SEO, conversion, pricing, PPC, KPIs, profitability
⊠Listing & Conversion Optimization: SEO, CTR, CVR, differentiation, reassurance
⊠Profitability-oriented Amazon Ads (PPC): campaign structuring, CAC reduction, TACOS management
⊠Keyword & SEO Research: head terms, long-tail, algorithm opportunities, Amazon Rufus
⊠Pricing & Differentiating Offer Strategy: price, bundles, promotions, conversion impact
⊠Amazon Europe Development (PAN-EU): expansion, FBA logistics, VAT
⊠Complex Seller Central Cases: blocks, suspensions, disputes
⊠Recurrence & Customer Value: cross-sell, up-sell, loyalty, average order value
⊠Market Research: competition, pricing, demand, positioning, product opportunities
đ Let's chat for 30 minutes to identify the next growth levers for your brand.
French
Native or bilingual
Spanish
Native or bilingual
English
Native or bilingual
Italian
Conversational
Portuguese
Conversational
Can work on-site
Annecy (up to 50km), Lyon (up to 50km), GenĂšve (up to 50km), Grenoble (up to 50km), Paris (up to 50km)
Experience
- Editions Liberté
On Malt
Amazon Apili SupportE-COMMERCEMay 2026 - May 2026 (1 month)1. 360° Amazon Audit: 90-page report / 32 sections â 500 pts score, root cause of decline, 30/60/90 day roadmap, 4 scenario projections2. Strategic Keyword Research: 5 Excel files per ASIN (organic SEO, Sponsored Products, Sponsored Brands, brand, competitors)3. SEO & Visual Overhaul: 5 main images redone, 16 gallery images generated, 2 listings optimized (titles/bullets/backend), 3 A+ Premium proposals4. Complete PPC Architecture Recreated on 4 ASINs: 21 campaigns launched (SP + SB brand defense + generics) + 5 Amazon retargeting audiences5. Operational Management: weekly video reporting, KPI monitoring (ACOS/TACOS/CVR/ranking), review management + customer service6. Amazon Remarketing Strategy7. Routine Amazon Account Management Tasks8. Listing Optimization Strategy for Each Listing9. New Product Launch: preparation for new product launches10. In-depth Brand Analytics Analysis: 13-month brand SQP, 16-month catalog SCP, ASIN-specific SQP, exhaustive analysis of reviews for 6 main ASINs + FBA/FBM strategy (priority switch to FBA) - VOLTEKMISSION 2: VOLTEK SAFE Listing Visuals and Premium A+E-COMMERCEMay 2026 - May 20261. Amazon Listing Visual Strategy: defining the conversion funnel (conviction â proof â differentiation â projection) with message prioritization by persona2. Production of 9 Listing Visuals + Main Image Optimization to Boost CTR & CVR3. Production of Premium A+ Content: 7 modules ready to upload4. Copywriting for all visuals and A+ modules: headlines, strategic keyword alignment, Amazon FR claim-safe vocabulary
- VOLTEKSEO Optimization, Keyword Research, Product Listing Positioning & Structure, Pricing StrategyMay 2026 - May 2026âą Amazon FR Listing Launch Strategy: positioning, pricing, competitive analysisâą Analysis of customer needs and real expectationsâą Relevant SEO/PPC Keyword Research to Maximize CTR and CVR âą Listing Copywriting: title, bullet points, conversion-optimized descriptionAEO: optimization for Amazon's shopping AI (Rufus/Alexa)Deliverables:
- PDF strategic document with pricing strategy
- SEO/PPC keyword spreadsheet
- Complete Amazon listing ready for integration
- Positioning & conversion recommendations
- Synthetic competitive analysis
Reviews
Entreprise
President - VOLTEK
Reviewed on 7/10/2026
I regularly work with Jean-Baptiste on my Amazon projects, and I especially appreciate his ability to take a step back and analyze a product listing.
He doesn't just focus on keyword research or SEO. He analyzes the product, positioning, price, competitors, visuals, and how the buyer will understand the offer. His advice is concrete, precise, and directly applicable.
On my project, he helped me clarify the listing structure, important keywords, key selling points, and pricing strategy. What I like is that he knows how to prioritize: he doesn't go off in all directions, he explains what really matters to improve conversion.
Very good support, professional and effective. I clearly recommend him for those who want to build a stronger and more effective Amazon listing.
Entreprise
President - VOLTEK
Reviewed on 7/6/2026
We have now worked with Jean-Baptiste on several missions, and this one focused on the upstream preparation of two new products: in-depth Amazon keyword research, supplemented by market research and price positioning recommendations. The bulk of the work was on keywords: for each product, a prioritized list with search volumes, what to target in the listings' SEO and what to focus on in advertising. We know exactly what to build our listings on even before writing them. This is why we keep coming back: no fluff, just analyses that lead to concrete decisions. Jean-Baptiste is always responsive and clear in his explanations.
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Education
- Bachelor in Sports MarketingUniversidad Católica Argentina Buenos Aires2018Formation en marketing et communication appliquée à des environnements orientés performance.
- Google Digital Marketing CertificationInstituto EducaciĂłn IT Buenos Aires2016Marketing Digital, Google SEO