Freelancer profile translated to English.
Back to original languageAbout Jean-Baptiste
Active in e-commerce since the 2000s (eBay then Amazon), I have specialized for over 5 years in the development and structuring of brands on Amazon, with an operational, results-oriented approach.
I am the founder of aleading dietary supplement brandin its category onAmazon**, generating over **€2M in revenueand serving over **50,000 customers**.
I also launched anAmazon brandin the baby care and products market, growing it to over€300k in revenuein a competitive environment.
I assist brands with a structured, action-oriented approach to prioritize the right levers and accelerate your growth on Amazon.
I can help you with:
✦Amazon Audit:Listing, SEO, conversion, pricing, PPC, KPIs, profitability.
✦Listing Optimization & Conversion:Amazon SEO, CTR, CVR, differentiation, trust-building.
✦Profitability-Oriented Amazon Ads (PPC):Campaign structuring, CAC reduction, TACOS-driven campaign management.
✦Keyword Research & SEO Positioning:head terms, long-tail keywords, Algo opportunities, Amazon Rufus updates.
✦Pricing Strategy & Differentiating Offer:Price optimization, bundles, promotions, direct impact on conversion.
✦Amazon Europe Development (PAN-EU):International expansion, FBA logistics, VAT.
✦Complex Seller Central Case Management:Blocks, suspensions, disputes.
✦Amazon Recurrence & Customer Value:Cross-sell, up-sell, loyalty, average order value optimization.
✦Amazon Market Research:Competitor analysis, pricing, demand, supply, positioning, and product opportunities.
✦Amazon Strategic Support
Objective: to sustainably grow your brand through concrete, measurable, and applicable actions, adapted to your level of maturity, from structuring to scaling.
French
Native or bilingual
Spanish
Native or bilingual
English
Native or bilingual
Italian
Conversational
Portuguese
Conversational
Can work on-site
Annecy (up to 50km)
Experience
- Editions Liberté
On Malt
Amazon Apili Support, Account Management, Audit, PPC Ads, Listings, KPIs & Recurring ManagementE-COMMERCEMay 2026 - May 2026 (1 month)1. 360° Amazon Audit: 90-page report / 32 sections — 500 pts score, root cause of decline, 30/60/90-day roadmap, 4-scenario projections2. Strategic Keyword Research: 5 Excel files per ASIN (organic SEO, Sponsored Products, Sponsored Brands, brand, competitors)3. SEO + Visuals Overhaul: 5 main images redone, 16 gallery images generated, 2 listings optimized (titles/bullets/backend), 3 A+ Premium proposals4. Complete PPC Architecture Recreated for 4 ASINs: 21 campaigns launched (SP + SB brand defense + generic) + 5 Amazon retargeting audiences5. Operational Management: Weekly video reporting, KPI tracking (ACOS/TACOS/CVR/ranking), review management + customer service6. Amazon Remarketing Strategy7. Routine Amazon Account Management Tasks8. Listing Optimization Strategy for Each Listing9. New Product Launch: Preparation for new product launch10. In-depth Brand Analytics Analysis: Brand SQP for 13 months, Catalog SCP for 16 months, SQP per ASIN, exhaustive analysis of reviews for 6 main ASINs + FBA/FBM strategy (priority switch to FBA) - VOLTEKMISSION 2: Listing Visuals and A+ Premium VOLTEK SAFEE-COMMERCEMay 2026 - May 20261. Amazon Listing Visual Strategy: Defining the conversion funnel (conviction → proof → differentiation → projection) with message prioritization by persona2. Production of 9 Listing Visuals + Main Image Optimization to boost CTR & CVR3. Production of A+ Premium Content: 7 modules ready to upload4. Copywriting for all visuals and A+ modules: headlines, alignment with strategic keywords, Amazon FR claim-safe vocabulary
- VOLTEKSEO Optimization, Keyword Research, Positioning & Product Listing Structure, Pricing StrategyMay 2026 - May 2026• Amazon FR Listing Launch Strategy: positioning, pricing, competitive analysis• Analysis of customer needs and actual expectations• Relevant SEO/PPC Keyword Research to maximize CTR and CVR • Listing Copywriting: optimized title, bullet points, description for conversionAEO: optimization for Amazon's shopping AI (Rufus/Alexa)Deliverables:
- PDF strategic document with pricing strategy
- SEO/PPC keyword spreadsheet
- Complete Amazon listing ready for integration
- Positioning & conversion recommendations
- Synthetic competitive analysis
Reviews
Benjamin
Expert Amazon - Editions Liberté
Reviewed on 6/1/2026
I called on Jean-Baptiste to understand the reason for the decline in our book sales on Amazon. Jean-Baptiste provided a very comprehensive analysis of the situation, identified the causes of this decline, and proposed a plan to boost sales on this platform.
Jean-Baptiste proved to be very competent, serious, and excellent in communication. We know exactly what he does and why he does it. This is the first time I've worked with him, and we will continue our collaboration. I thank him for his help and professionalism!
Entreprise
President - VOLTEK
Reviewed on 5/24/2026
Jean-Baptiste took the time to understand my objectives from the start with a real scoping call before launching the mission. He didn't just "create visuals": the entire Amazon listing conversion logic was thought out beforehand.
Complete mission with 10 Amazon listing images, main image, conversion funnel, A+ Premium Content 7 modules, and AI production prompts. Each visual had a specific role in the purchase journey, with real strategic thinking behind it.
Smooth communication, very responsive, attentive, clear and met deadlines, regular updates. Serious and efficient collaboration from start to finish. I highly recommend!
⭐⭐⭐⭐⭐
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Education
- Bachelor in Sports MarketingUniversidad Católica Argentina Buenos Aires2018Formation en marketing et communication appliquée à des environnements orientés performance.
- Google Digital Marketing CertificationInstituto Educación IT Buenos Aires2016Marketing Digital, Google SEO