Freelancer profile translated to English.
Back to original languageAbout Jean-Baptiste
Marketing Director & Growth Strategist |
Entrepreneur (CEO) and former Senior Consultant at Wavestone, I help companies scale their growth with an ROI-driven and structured approach.
Why choose me?
- €5M in cumulative revenue generated.
- 100,000+ B2C customers acquired.
- €300K in annual marketing budget managed (ROAS target 3).
- Key Account References: Google, Vinci, Grand Palais.
🚀 Areas of Intervention:
- Acquisition & Performance: Expert management of Meta Ads, TikTok Ads, Google Ads, and SEO.
- Conversion (CRO): Optimization of sales funnels (up to 10% conversion at peak).
- B2B Sales & Sales Ops: Key account development, closing (average deal size €20K), and HubSpot CRM structuring.
- Gamification & Retention: Design of Serious Games and immersive experiences to boost engagement (e.g., 40k players for Google).
📋 Mission Formats:
- Growth Audit & Strategic Roadmap.
- Go-To-Market (GTM) Strategy and product launch.
- "On-demand" Marketing Director (managing teams and providers).
Let's talk about your goals. Contact me for a quick diagnosis!
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Paris (up to 50km)
Experience
- Home Scape HomeFounder & CEO | Growth Marketing & E-commerce Expertise (B2C & B2B)E-COMMERCEJanuary 2022 - Today (4 years and 5 months)Paris, FranceAs CEO and head of growth strategy, I managed the entire marketing funnel to transform this gamification company into a leading player generating €5M in cumulative revenue.🚀 Acquisition & Performance Marketing (B2C)
- Budget Management: Managed an annual acquisition budget of €300K with a ROAS target of 3.
- Multi-channel Strategy: Deployed campaigns on Meta Ads, TikTok Ads, Google Ads (Search & Shopping), and SEO.
- Massive Acquisition: Acquired over 100,000 B2C customers with an optimized Customer Acquisition Cost (CAC) of €20.
- Conversion Optimization (CRO): Continuously improved the sales funnel to achieve a 10% conversion rate during peak activity.
💎 Branding, Creation & Management- Brand Identity: Defined the brand's positioning, visual identity, and tone of voice.
- Team Management: Led a marketing team of 5 people (in-house and freelancers).
- Agency Management: Close coordination with media buying and creative agencies to maximize the impact of paid campaigns.
- Influencer Marketing: Set up and managed partnerships with strategic content creators.
💼 Business Development & B2B Sales- Key Account Sales: Developed a portfolio of strategic clients including Google, Vinci, Grand Palais, and the French League against Cancer.
- Sales Cycle: Managed complete sales cycles (prospecting to closing) for custom projects with an average deal size of €20K.
- CRM & Sales Ops: Structured the sales pipeline and Knowledge Management using HubSpot.
📈 Business Results- Revenue: €5M generated by leveraging a full-funnel vision.
- Retention: Strong customer loyalty with a 30% repurchase rate.
- Innovation: Created and marketed 15+ new products (immersive detective games).
- WavestoneSenior Consultant Digital & Emerging TechnologiesCONSULTING AND AUDITSSeptember 2018 - December 2021 (3 years and 3 months)Paris, FranceDigital strategy consulting for international clients (Luxury, Aerospace)At a leading consulting firm, I advised general management on digital transformation challenges, with a particular focus on product innovation and user engagement.🛠️ Product Management & Large-Scale Launch
- Conception & Management: Led the development and deployment of a strategic web application for a major luxury player, reaching over 40,000 users.
- UX & Adoption: Developed engagement strategies to maximize the ROI of digital solutions and ensure massive adoption from launch.
- Agile Methodology: Coordinated multidisciplinary teams in Scrum mode to ensure iterative and customer-centric delivery.
📈 Business Strategy & Innovation- Business Cases: Developed strategic roadmaps and profitability models for C-level executives.
- Ideation & Design Thinking: Facilitated co-creation workshops to generate innovative solutions for complex business problems.
- Market Analysis: Technological and strategic watch on emerging technologies to identify new growth levers.
🤝 Change Management & Engagement- Adoption Strategy: Implemented training and change support programs to maximize the use of new tools.
- Facilitation: Led working sessions with senior stakeholders to align product vision with marketing and operational objectives.
- Emotional QualityCo-founder & Head of Product | B2B SaaS StartupSOFTWARE PUBLISHINGJune 2017 - July 2018 (1 year and 1 month)Paris, FranceAs co-founder, I orchestrated the operational launch and Go-to-Market strategy for an innovative voice analysis solution for customer relations centers.🎯 Go-to-Market Strategy & Positioning
- Product-Market Fit: Defined the value proposition, business model, and pricing strategy for a complex technological solution.
- Brand Positioning: Created the marketing identity and strategic positioning to differentiate in the B2B SaaS market.
- Launch Strategy: Developed and executed the sales prospecting and strategic partnership strategy.
🛠️ Product-Led Growth & UX- Product Design: Led the design of the user interface and user experience (UX) focused on agent engagement and performance.
- Engagement Mechanics: Developed feedback and gamified progression systems to maximize user adoption of the tool.
- Lead Generation: Implemented initial lead generation and content marketing levers to kickstart the sales pipeline.
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Education
- Business AdministrationUC Berkeley, Haas School of Business2017Business Administration
- Master EntrepreneurshipAudencia Business School2018Master Entrepreneuriat