Freelancer profile translated to English.

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Description

Hello, I'm Jean-Baptiste!

I am currently Communication Manager at Eiffage for sustainable development.

🎯My goal?

To move from "boring to boring" BtoB communication to "boring to bold" communication.

💡What I can offer you:

– Brand strategy & positioning

– Editorial communication & storytelling

– Social media (editorial line, planning, management)

See you soon :)

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

EIFFAGE
Communication Manager
CIVIL ENGINEERING
August 2024 - Today (1 year and 10 months)
Vélizy-Villacoublay, France
In charge of sustainable development and innovation:

→ Definition of the Directorate's communication strategy: repositioning of storytelling, new identity for tools...

→ Launch of campaigns: interactive video on the Group's environmental strategy, promotion of training offers and innovations...

→ Design and deployment of internal and external materials: redesign of the editorial line for the Climate Report, reference guides for water and circular economy, etc.

→ Creation of a new internal and external media "Environnement'ALL" (newsletter, intranet page...)

→ Trade shows/Events: Envirotour 2024 and 2025 (France, Belgium, and Spain), 2tonnes workshop marathons...
Agryco (ex agriconomie)
Communication & Branding Manager
AGRICULTURE
June 2023 - July 2024 (1 year and 1 month)
Paris, France
→ Communication Strategy France and International (FR, BE, DE, ES)
→ Branding (rebranding of the brand platform)
→ PR (press, TV, digital)
→ Influence & partnerships (Gilles VK / 155k subscribers)
→ Social media and content (LinkedIn/Facebook/X: @Agriconomie)
→ Trade shows/Events (Innov-Agri 2023, Sommet de l'Elevage 2023, Agritechnica 2023 (Germany), Sitevi 2023, Salon des ETA 2023 and Salon International de l'Agriculture 2024)
→ Employer Brand
→ CSR
Conformat
Communication & CSR Manager
PHARMACEUTICALS INDUSTRY
June 2021 - June 2023 (2 years)
Rueil-Malmaison, France
→ Repositioning of the brand image
→ Launch of the podcast "Ultrapropre"
→ Launch of "Conformat, l'exigence ultrapropre" (first ever advertising campaign)
→ New approach to employer communication with "A coffee with" (in collaboration with employees)
→ SEO optimization
→ New website experience (implementation of an online store, "request a quote" CTAs, etc.)
→ Development of presence at trade shows
→ Implementation and management of partnerships (Red Cross, Paris La Défense Arena, 100 Chances 100 Emplois Program, etc.)
→ Development & management of CSR strategies - inclusion/diversity and professional integration