Freelancer profile translated to English.

Description

Strategic planner with over 10 years of experience in advertising and consulting agencies, I support brands in their positioning, desirability, and transformation challenges.

I work with agencies and organizations to define brand platforms, clarify their positioning, and identify growth drivers, by combining consumer insights, usage analysis, and foresight.

I manage projects from start to finish, from strategic scoping to formalizing recommendations and narrating them, particularly in pitch and tender contexts.

I have supported major accounts (McDonald's, Intermarché, AXA, Mistral AI, SMCP, Crédit Agricole, DS Automobiles...) on branding, communication, and innovation issues, with contributions to projects representing several million euros in revenue.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Factory
Lead Strategic Planner
ARCHITECTURE AND URBAN PLANNING
March 2025 - April 2026 (1 year and 1 month)
Saint-Ouen, France
Accounts: Major multi-sector accounts – Real Estate, Banking/Insurance, Industry, Tech & AI, Consulting & Services, Luxury
Contribution to winning projects representing up to €50M in annual revenue

- Scoping and structuring positioning strategies, developing architectural recommendations for ten major clients in 2025 (Mistral AI, AXA, CFM, Odeal im, Praemia, Allday, Gecina, Aaeron, Stonal, SMCP)

- Defining concepts, services, and experiences to activate growth drivers and transformation trajectories

- Contribution to business development (strategic recommendations, big ideas, presentations, design thinking workshops)

- Applied foresight (weak signals, trends, design fiction prototyping)

- Editorial contributions and keynote presentations (Future of Work)

- Management of a team of two people
Strategic Planning Strategic Foresight Brand and Identity Creative Concept Ideation and Design Workshop
The Marketing Store (tms)
Senior Strategic Planner
DIGITAL AND IT
January 2020 - February 2025 (5 years and 1 month)
Levallois-Perret, France
Accounts: Major accounts – Retail & FMCG, Banking/Insurance, Services & Hospitality
Contribution to winning projects representing up to €15M in annual revenue

- Management of the Strategic Planning department and production of positioning and activation recommendations

- Contribution to business development (proposals, presentations, international multi-agency pitches)

- Design and facilitation of workshops (design thinking, training) to generate business opportunities

- Trend analysis and content production to foster internal acculturation and the agency's influence
Innovation and Design Thinking Strategic Planning Trend Analysis Creative Concept
Tessi Technologies
Strategic Planner
DIGITAL AND IT
January 2017 - December 2019 (2 years and 11 months)
Boulogne-Billancourt, France
Accounts: Major Retail & Distribution, FMCG Industry, Banking Services, Automotive & Tech accounts
Contribution to winning projects representing up to €10M in annual revenue

- Recommendations for activating brand and experience initiatives (customer journeys, retail, experience)

- Conducting qualitative studies and behavioral and actionable analysis

- Writing white papers and contributing to offer development (studies, creativity workshops)
Brand Platform Qualitative Analysis Copywriting and Design Offer Creation Strategic Planning