Freelancer profile translated to English.
Back to original languageAbout Jean-Baptiste
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I help B2B companies turn their blog into a growth lever with a Content Marketing and SEO strategy.
How?
- Interviews with key company stakeholders
- Understanding the company's needs and problems
- Determining critical content topics
- Customer interviews
- Interview guidelines
- List of questions to ask
- The client conducts, records and corrects the interview transcripts
- Analysis of interviews: delivery of a recap with the important elements, as well as a table of customer verbatim to feed the content, the site or the commercial presentations
- Semantic audit
- Analysis of the SEO footprints of competitors and the client company
- Keyword research from information gathered in previous steps
- What topics to target?
- What are the priority topics?
- Content audit
- Evaluation of existing articles, determine which ones to:
- Keep as is
- Optimize
- Redo from 0
- Merge several of them
- Delete (and potentially redirect)
- List of at least 30 article topics with editorial calendar
- Determination of a publication rate according to the means available
- Creation of a typical brief for the article of your choice
- Detail of the steps to follow for the creation of a similar brief
- Recommendations of tools to use
- SEO Guidelines for the blog
- Internal linking
- Hygiene rules
- UX
- Link building
- Article promotion guidelines
- content variation
- partnerships with companies in the same market
- Recommendations of site pages to create/optimize if applicable
English
Native or bilingual
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- KameleoonGrowth ManagerSOFTWARE PUBLISHINGDecember 2015 - August 2018 (2 years and 9 months)Paris, FranceMission:Grow Kameleoon’s presence and customer base.In 2 years, we managed to:
- Triple our traffic
- Quadruple our lead generation
- Our sales went from being 90% outbound (sales rep picked up their phone and went after companies) to 80%+ inbound (companies coming to us on their own).
Tasks:>> Testing, implementing and optimizing tools- Hubspot
- Drift
- Clearbit
- Pipedrive
- Zapier
>> Content marketing- Strategy (goals, means, topics)
- White papers
- Ebooks
- Blog articles
- Email course & certification
- Expert interviews
- Outreach to influencers
- Newsletter
- Translations (FR > EN, EN > FR)
>> Paid acquisition- Strategy (what platforms, how, how much, who, ...)
- Gmail
- Outbrain
- Warriorforum
- Quora
>> Sales & Marketing alignment- Lead generation strategy with Account-Based marketing
- Lead scoring
- Lead nurturing / onboarding
- Lead distribution
- Segmentation
- Analysis, metrics
>> SEO- Website audit to identify SEO priorities
- On-page optimization (H1, title, meta, images, copy, keywords)
- Keyword tracking
- Keyword search
- Creation of a “What is A/B testing” to rank higher internationally on “A/B testing” (topic cluster strategy)
- Blog articles targeting long tail keywords
>> CRO- Landing pages optimization
- Personalization
- Copywriting
- Website optimization
>> Analytics- Business metrics (CAC, LTV, Growth ratios, ...) (Research, calculation, creation of dashboard)
- Funnel metrics (prospects, leads, opportunities, ...)
- Web analytics
Reviews
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Education
- Master 2, Management de projets MultimédiasTélécom Ecole de Management2015
- Ecole préparatoire aux grandes écoles, Physique-ChimieLycée L'Emperi2011