Freelancer profile translated to English.
Back to original languageAbout Jean-Baptiste
Marketing Strategy & Outsourced CMO for SaaS, IT Services, Industry, and B2B/B2C Marketing Agencies
Marketing consultant and outsourced CMO, I analyze, structure, and deliver. Some key metrics:
- +117% leads and MQLs for a billing SaaS in 12 months
- 540 leads at €0.86 per contact on a paid media campaign
- Repositioning of a European industrial company
- Marketing strategy and outsourced CMO support for an IT services company with 400 employees.
My services:
- Marketing & Go-to-Market Strategy:Identify levers that truly drive growth, prioritize effectively, align sales and marketing. Scoping, auditing, marketing plans.
-Strategic Branding & Positioning:Build a positioning and brand platform that differentiates and translates across all touchpoints.
-Demand Gen & Performance:Multi-channel campaigns (LinkedIn Ads, Google Ads, Meta), ToFu/MoFu/BoFu nurturing logic, tracking, and reporting.
-Operational Support / Interim Management
Why Choose Me?
🥇 **Top-rated 5/5 on Super Malter**, I work directly with scale-ups and mid-market B2B companies, and provide strategic support to 360° marketing agencies for their B2B or B2C clients.
📈 13 strategic projects successfully completed in the last 12 months, including:
- B2B & B2C Lead Generation
- Launch campaign + long-cycle lead gen for a European industrial company
- Repositioning, messaging, and brand platform redesign
- Marketing strategy & outsourced CMO for a French IT services company (400 employees)
✅My Strengths:
- Dual focus onstrategy and operations:I scope, deliver, and support.
- Experience in **tech, B2B services, industry, and marketing agencies**.
- Bilingual **FR/EN**.
- Ability to challenge you and go beyond the brief.
Practical Information
📍 I primarily work remotely. On-site occasionally.
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Caracole Stratégie(s)Marketing ConsultantCONSULTING AND AUDITSJuly 2025 - Today (1 year and 1 month)Montpellier, FranceI undertake marketing strategy consulting missions: go-to-market, positioning, acquisition, and performance management.Over the past 12 months: 13 missions conducted for SMEs, B2B scale-ups, major brands, and marketing agencies, ranging from repositioning redesign to lead generation strategy, including "fractional CMO" roles.What I bring: a strategic and operational perspective, experience in SaaS, industry, and retail, and the ability to challenge the brief to focus on what truly matters.
- Groupe GeomesureMarketing ManagerARCHITECTURE AND URBAN PLANNINGDecember 2024 - July 2025 (7 months)Montpellier, France
- Definition and management of the group's marketing strategy (Geomesure, Positics, Georeva, ZW France)
- Rebranding + redesign of the brand platform and positioning
- Management and organization of the marketing & communications department
- Definition of go-to-market by segment and content strategy
- Structuring of the acquisition strategy and MQL/SQL-oriented campaigns.
- FrisbiiMarketing & Communication ManagerSOFTWARE PUBLISHINGMay 2022 - November 2023 (1 year and 6 months)Montpellier, France
- Creation and management of the marketing department for France & Western Europe
- Definition and implementation of the marketing and communication strategy: content strategy, inbound acquisition campaigns (lead generation: +117% YoY), nurturing programs, events
- European Team Lead for marketing campaigns and demand generation (including SEA/SMA) + alignment with sales and marketing teams
- Group rebranding
Reviews
Recommendations
+1
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Education
- Master in Business AdministrationRennes School of Business2003Spécialisation en Marketing
- Master of Business AdministrationCarleton University2002
Certifications
- Digital MarketingHubspot2024