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J.-Baptiste CousinatJC

J.-Baptiste Cousinat

Business Strategist

€800/day
13 projects
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About J.-Baptiste

Business consultant and strategist, with over 15 years of experience in creating and launching tech and physical products for startups, large corporations, and freelancers.

This experience allows me to be comfortable with:

- Discovering features
- Estimating their value from a user perspective
- Estimating potential revenue and value generated with features
- Prioritizing them with developers

- I have developed sector knowledge in artificial intelligence (AI), healthcare in general, security and cryptography, neobanks and fintech, logistics, real estate, disruptive technologies like 3D printing, and education...
- Strong versatility
IT Development: Having attended Le Wagon (Ruby On Rails IT development bootcamp) and developing myself, I am comfortable discussing with developers.
Growth & Sales: I have practiced, am trained in Growth and Sales, and have a growth vision for features and can discuss quite easily with marketing and sales.
Business and entrepreneurial approach: I have already created two startups (3D printing and e-commerce) which are doing very well.

- I would have a strong interest in technical or complex products.
  • German

    Conversational

  • English

    Fluent

  • Chinese

    Fluent

  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • MGDIS
    Coaching product management & strategy for a new business unit
    HEALTH AND WELLNESS
    March 2021 - November 2021 (8 months)
    Paris, France
    Product, marketing, and strategy coaching to support a team in developing a new SaaS for healthcare providers (public hospitals, private clinics, etc.).

    Coaching topics:
    - Competitive landscape
    - MVP: scope of features, interview guide, and participation in interviews, roadmap
    - Solution name
    - Pricing
    - Development strategy
    Product Owner Product Management Health Innovation Digital Transformation User Research SaaS Product Development Positioning Strategy Business Model Corporate Strategy e-Health Start-up B2B
  • Tanker
    Head of Growth and Marketing for an innovative security solution
    SOFTWARE PUBLISHING
    January 2021 - July 2021 (6 months)
    Paris, France
    Strategy & Marketing Component
    1. Recommendations on market segment strategy (segment scoring, market sizing)
    2. Review of growth actions to be taken
    3. Persona development (customer interviews)
    4. Recommendations on messaging and targets
    5. Review of positioning documents for the website, with use cases.

    Sales & Growth Component
    1. Participation in improving the sales process (Sales), growth, and outbound/inbound marketing:
    2. Meeting preparation
    3. Prospect identification and research: lead listing
    4. Participation in or leading sales meetings and strategy
    5. Appointment preparation.
    6. Participation in improving sales materials
    7. Writing marketing articles and materials

    8. Cold prospecting on LinkedIn for targets with follow-up (Outbound) in 5 markets (IT, GER, UK, FR, ES) - writing messages until appointments are secured.
    9. Communication strategy monitoring with the communication agency and ideas for market evangelization
    Product Management Product Owner Health Cybersecurity User Research Innovation Start-up Growth Project Management Needs Assessment Product Launch Product Marketing New Business Development Communication Strategy IT Security Personal Data Protection e-Health SaaS B2B
  • Dilypse
    B2B Marketing & Innovation Consultant
    REAL ESTATE
    August 2020 - October 2020 (3 months)
    Strategy, growth, and marketing mission for:
    - Building a brand platform for a seed-stage startup in real estate.
    - Pricing model and offers
    - Competitive benchmark
    - Field interviews to verify product-market fit.
    - Development strategy, product vision, corporate vision, and ideas for testing and customer acquisition.
    Product Management Product Owner Product Vision Real Estate User Research MVP Growth Innovation Start-up Product Marketing Positioning Strategy Sales Strategy Corporate Strategy Pricing Strategy Business Model SaaS B2B

Reviews

5.0

Out of 7 ratings

MatthieuM

Matthieu

AXIUM

Reviewed on 12/11/2015

We used JB for the creation of written content for a brochure. We are very happy with his work. Both attentive and autonomous, he completed the mission in a very short time. And what's more, he has a beautiful writing style.
N

Niki

Private

Reviewed on 9/7/2022

Recommendations

NS
FU
Charles B.CB
Niki Sze and 2 other people have recommended J.-Baptiste

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Education

  • Master Affaires Publiques / Santé
    Sciences Po Paris
    2008
  • MBA - Business School
    ESSEC
    2012

Certifications

Skill set

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