Description

Highly experienced pharmaceutical sales, strategic marketing, training & market access senior professional. Experience spanning several therapeutic areas including Dermatology, Cell & Gene therapy, Rare / Orphan Diseases, Oncology, Haematology, Supportive Care, RA, GI, and Dermatology amongst others. Demonstrated history of evaluating early pipeline and of launching NCE’s. Proven track record at a Global, Regional & Local level.

Have launched over six speciality NCE's within Oncology and Rare Disease. Developed and led implementation of over twenty five detailed Global / Regional Brand Strategies , including strategic foundation, brand positioning, segementation, launch plans, launch exellence covering pre-launch, launch readiness, go to market strategy and launch optimisation.

Successfully engaged local markets and regions to drive launch readiness and commercial excellence for NCE's and line extensions coupled with the roll out of co-created global marketing plans and campaigns.

Led over thirty five cross functional teams to support strategic, operational plans, brand plans and luanch plans. This achieved by driving cross functional engagement and collaboration.

Highly experienced in delivering key insights to inform strategic direction and tactical plans.

Strong communcations skils and have proven ability to communicate and influence multiple stakeholders up to and including Executive Team/s .

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Pharming Group N.V.
Marketing Consultant Rare Diseases - EU / ROW
June 2023 - Today (3 years)
Clovis Oncology
European Brand Director Oncology
September 2018 - January 2023 (4 years and 4 months)
London, UK

• Developed industry leading strategies and tactics to support key customers
• Aligned strategic foundation, launch objectives, vision, strategic imperatives to form the basis of successful tactical implementation across Europe
• Worked closely with the country General Managers, Key Account Managers, and cross functional teams to align core messages, brand story and the broader promotional platform
• Developed robust multi-channel ecosystem strategies and tactics
• Responsible for market research and insight generation to ensure strategies and tactics are based on sound customer insights
• Led the development and successful execution of promotional congress activities
• Led the successful launch of responsible of Oncology asset in Europe from scratch
• Developed and implemented robust go to market strategy and launch plan for Oncology asset follow on indication
GSK
Global Marketing Director - Rare Diseases - Cell & Gene Therapy
August 2015 - September 2018 (3 years and 1 month)
Old Brentford, London, England, United Kingdom

• Successfully led the Medicines Vision process for responsible assets
• Developed global insights, key messages and brand positioning for responsible assets
• Developed the Global Strategic Launch Plan for responsible assets and sign off at appropriate governance stages
• Supported the definition, development and implementation of an alternative operating model for the launch of Strimvelis. An above country operating model which was different to the standard GSK franchise model
• Put patients first and provided input into the patient / family services for Strimvelis
• Implemented the Launch Excellence Framework and led the pre-launch plan, launch plan and launch optimisation for Strimvelis
• Successfully launched Strimvelis in Europe, the world's first corrective gene therapy for ADA – SCID
• Led the development and successful execution of promotional congress activities
• Developed account solutions in conjunction with Key Account Managers
• Ensured compliance with all relevant SOPs to minimise risk
• Delivered significant contributions to the Gene Therapy team objectives
• Demonstrated a high focus on results and setting direction
• Valued and appreciated by my colleagues and built trust with internal & external stakeholders