Description

You're leading a transformation and something isn't landing — strategy is clear, but the organisation isn't moving. That's usually a clarity problem, not a brand problem. I help CEOs and leadership teams cut through complexity, align direction, and communicate change in ways that actually shift behaviour.

What I do: interim brand and transformation leadership, change communication strategy, organisational repositioning, and executive messaging. Also: digital brand architecture, go-to-market execution, and hands-on marketing operations when speed matters more than perfection.

I work at board level and on the ground — strategic when needed, pragmatic when required. Operational from day one.

Clients include VW, ASML, Linde, Lufthansa, and Roche. Available across DACH.

Industry field of expertise

Languages

German
Native or bilingual
Dutch
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Düsseldorf (up to 50km), München (up to 50km), Frankfurt am Main (up to 50km), Maastricht (up to 10km)

Resonance Partners
Strategic Advisor & Interim Brand Lead
CONSULTING AND AUDITS
July 2025 - Today (11 months)
Maastricht, Netherlands
Developed a new strategic vision and market positioning for Pasmans Gasgarde in the context of the energy transition, volatile regulatory environment, and shifting buyer landscape. Led brand strategy and customer activation, supporting due diligence in direct collaboration with the owner throughout the acquisition process.

Outcome: successful sale of Pasmans Gasgarde to VDK Groep.
Change and Transformation Management Brand Strategy Go-to-Market (GTM) Strategy
Alps Alpine Europe GmbH
Marketing Lead
TECH
February 2024 - June 2025 (1 year and 4 months)
Landkreis München, BY, Germany
Built and restructured the marketing organisation across three business segments — IoT/Asset Tracking, Core Electronics, and Bike Industry. Introduced a full marketing operating model: roles, processes, KPI framework, and governance structure. Managed international go-to-market activities across Europe, the US, and Asia. Implemented a HubSpot-based lead engine with measurable impact.

Outcome: +80% relative brand awareness in the IoT segment, cost per lead reduced by 50%.
Marketing Go-to-Market (GTM) Strategy Communication digitale 360-Grad-Kommunikation Kampagnenentwicklung
KMS TEAM
Development Director
DIGITAL AND IT
November 2017 - December 2023 (6 years and 1 month)
Munich, Germany
Strategic brand and transformation consulting at board and C-suite level, with lead responsibility across VW, Audi, Sandoz, E.ON, JUWI/MVV, Markant, and Doppelmayer.

Coordinated the VW Global Rebranding across 17 agencies and the BrandNet platform. Led Audi #realitycheck — a global management congress for 2,500 participants over three days, positioned as a cultural turning point post-Dieselgate.

Developed XL2 (Audi × Capgemini) as a carve-out brand: positioning, naming, corporate design, and launch. Delivered group-wide brand governance and communication steering for E.ON and JUWI/MVV.

Outcome: sustained C-level mandate relationships and brand established as a strategic leadership instrument.
Branding Change and Transformation Management Marketing Strategy Marketing and Communications Planning Change Management