Javier S.

Empir digital was born from the idea of offering a more personalized and specialized service, moving away from the 360 service of large agencies.

Our expertise comes from the experience of having worked with clients from major sectors such as insurance, automotive, real estate, or fashion.

This is why we define ourselves as a boutique agency specializing in Digital Analytics where the goal is to improve the performance of our clients' digital assets based on data.

Our pillars are specialization in Digital Analytics, being at the forefront of the digital sector, and closeness with our clients.

Once we correctly collect information from the assets, we can structure and create different dashboards and reports to visualize it in a practical and understandable way for anyone in the company, and then carry out analyses and improvement proposals (CRO).

- Implementation and configuration of measurement for Web and App environments:

✓ Audits of Web/App environments (DataLayer, Google Analytics, GTM, Optimize, etc.)

✓ Development of custom Variable and Event Guides (Web/App)

✓ Linking with Third Party Tools (Google Ads, Campaign Manager, etc.)

✓ Validation of Web and App implementations (via DataLayer, Android Studio, and xCode)

✓ Extensive knowledge in configuring reporting tools such as

Google Analytics, Firebase, Google Analytics 4

- Data reporting and dashboarding

✓ Graphical representation of data through tools like DataStudio.

✓ Collaboration with the Data Science team for query development via BigQuery

to optimize dashboarding and data representation adapted to client requests.

- 360 data analysis adapted to the client

✓ Reporting, deep analysis, insights, and optimization proposals

✓ Data activation through tools like Optimize 360 (A/B Tests,

Multivariate, Personalizations)

✓ Development of Google Surveys

✓ Competitor Benchmarking

- Client training and online courses on:

✓ Google Analytics 4 (configuration, Enhanced Ecommerce)

✓ Google Consent Mode (what it is and how to implement it)

✓ Integrating Offline Data in Google Analytics

✓ App debugging via Android Studio

A very interesting and complex project given MAPFRE's large infrastructure.

It has been a pleasure working with them; I have renewed until the end of the year due to the good performance of both parties during these 6 months, which has been a constant challenge at an operational and evolutionary level, with great learning of digital processes in a company that strives to be at the digital forefront, like MAPFRE.

These projects are what motivate a consultant to keep learning and step out of their comfort zone.

It has been a 360 project where I had to be involved in the detail of data collection (implementation, optimal data collection, validations, optimizations, etc.), managing and organizing a team of consultants who supported the development of all tasks to align with Mapfre's needs and timings.