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Javier SantolayaJS

Javier Santolaya

Implementing commercial strategies & trainer

€400/day
Madrid, ES
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Javier

Expert in Large Consumer Goods, FMCG, implementing commercial strategies through very close work with commercial teams for business growth. I have results orientation, initiative, relational skills and value team empowerment. As a driver of change, I seek projects to grow companies' turnover and margin by working on people's talent to generate business value and achieve KPIs.
  • Spanish

    Native or bilingual

  • English

    Fluent

  • Portuguese

    Conversational

Can work on-site
Madrid (up to 50km), Barcelona (up to 100km), Sevilla (up to 75km), Bilbao (up to 100km), Málaga (up to 100km)

Experience

  • Colgate Palmolive
    National Account Manager
    RETAIL (SMALL BUSINESS)
    October 1991 - October 1995 (4 years and 1 month)
    Madrid, Spain
    Reporting to the National Accounts Directorate, management of assigned key accounts.
    Development of the Account Plan with the results per client.
    Negotiation of annual collaboration agreements with distribution to generate and share additional value.
    Design of promotional and sales support plans to achieve KPIs: growth in sales value, market share, and margin.
    The management included the coordination of the GpV teams involved in the daily activity of the accounts.
    Business Management Key Account Management Negotiation P&L
  • Overlap Consultores
    Area Manager
    CONSULTING AND AUDITS
    November 1995 - July 2017 (21 years and 9 months)
    Madrid, Spain
    Develop a Consumer & Retail & Pharma business area by leading a team of project managers and consultants implementing projects in leading clients in their categories.
    Develop the Area Business Plan.
    Monitoring of business KPIs.
    Customer acquisition in leading companies in their industries.
    Customer retention.
    Develop solution proposals and Value Selling of them.
    Ensure implementation and quality standards.
    Projects: Transformation and cultural change; Talent development, creating Management Schools and Sales Academies; Coach leader to turn managers into change agents; Implement commercial strategies and design RTM Models. Creation of processes, training, field coaching, monitoring and reporting of business KPIs and implementation.
    Sales Management Leadership Business Model Team Management
  • Moebius Consultores
    Area Business Manager
    CONSULTING AND AUDITS
    August 2017 - Today (9 years)
    Madrid, Spain
    Responsible for business development, focusing on FMCG and Pharma, designing the value proposition and the area's business plan.
    Prospecting and generating new leads among HR Directors and Sales Directors.
    Identify opportunities and develop collaboration proposals with new and existing clients.
    Consultative selling of proposals and directing the execution of agreed-upon solutions with clients.
    Customer retention.
    Manage the area's P&L, ensuring the target margin figure.
    Projects: Cultural transformation driven by changes in the go-to-market model and/or business digitalization; Agile methodologies in HR and commercial areas. Agile mindset, Scrum frameworks; Inclusion and diversity, working with internal facilitators: Talent development through assessment and generation of blended learning itineraries.
    Business Development Leadership Resilience Visual Communication Team Management

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Education

  • MBA Master Business Administration
    ESADE
    1991
    Master en Dirección y Administración de Empresas
  • Law Degree
    University of Zaragoza
    1989
    Estudios jurídicos

Certifications

  • SCRUM MASTER
    SCRUM MANAGER
    2020

Skill set

Categories