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Javier RodriguezJR

Javier Rodriguez

Marketing Automation for E-commerce and B2B Companies

€350/day
Málaga, ES
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Javier

I helpB2B e-commerce and service companiesautomate processes, integrate useful AI, and improve their margins without increasing operational load.

My approach is simple: systems that work on their own, fast results, and zero complexity for your team.

✔️ What I do (and what I gain for your company)


· Automation of processes (marketing, sales, and operations).

· Efficient and practical AI integration into your workflow.

· Implementation of automatic systems in e-commerce, B2B, and service companies.

· Optimization of funnels, CRM, and communication flows.

· Data cleaning and centralization to improve decisions and reduce errors.

✔️ What you can expect

· Minimum of 10 hours/month freed up for your team (varies by project).

· Less operational chaos. Organization is my first commandment.

· Clear, measurable, and scalable processes.

· Clean integrations that don't break your stack.

· Results from the first week.

✔️ Types of projects I manage


· Review automation with intelligent filtering to enhance online reputation.

· System that processes, registers, and stores all company invoices, including expenses and income, without you or your team having to lift a finger.

· Lead generation automation, classification, and nurturing with AI.

· Conversational AI Agents to schedule appointments, customer service, or plan events.

· Complete workflows in no-code tools like n8n or Make.

· Flows for e-commerce or B2B companies in Klaviyo or Mailchimp, with pre-purchase flows, abandoned carts, dormant leads, and VIP customers.

· Meta Ads campaigns for customer acquisition with my own validated methodology.

· CRM in Airtable: structure, tags, pipelines, and automations.


→ My goal is simple:for your company to earn more by working less. If this is also what you want, write to me and let's get it started.
  • Spanish

    Native or bilingual

Can work on-site
Málaga (up to 50km)

Experience

  • Unika Living
    Digital Marketing Manager
    November 2024 - September 2025 (10 months)
    As Digital Marketing Manager, I led the entire digital marketing strategy for Única Living and Única Sofás (both B2C and B2B), managing both projects comprehensively and coordinating different teams to ensure sustained growth both online and in physical stores.

    My role combined strategic direction, team leadership, and multichannel execution. I worked cross-functionally with the sales, operations, and customer service departments to ensure consistency, performance, and strong communication between areas.

    ✔️ Key Responsibilities

    - Direction of the digital marketing strategy for both brands.

    - Management and coordination of the marketing, content, and design team.

    - Planning and execution of Meta Ads campaigns, optimized for lead generation and conversion.

    - Management of offline campaigns for physical stores: traffic, activations, and promotions.

    - Implementation of Marketing Automation strategies, designing flows that improved conversion and operational efficiency.

    - Complete CRM management: segmentation, tagging, scoring, and automations.

    - Email Marketing: design, copy, automation, and campaign reporting.

    - Design and implementation of automatic workflows to reduce manual tasks and improve scalability.

    - Social media and content management: planning, execution, and optimization.

    - Constant communication with the sales department to align offers, campaigns, and sales objectives.

    - Data analysis, KPI reporting, and strategic recommendations to the management team.
    Klaviyo Make Marketing Automation n8n Meta Ads
  • Annook Contract Solutions
    Digital Marketing Manager
    November 2023 - November 2024 (1 year)
    As Digital Marketing Manager at Annook Contract Solutions, I led the company's entire digital strategy in a B2B environment focused on interior designers, architects, and large-scale contract project development for hotels, villas, restaurants, and Beach Clubs. My role combined strategic direction, team coordination, and multi-channel execution, with the aim of strengthening the brand's digital presence and generating high-value commercial opportunities.

    I worked closely with the sales and projects team to ensure that marketing actions supported complex sales processes, with long cycles and high-ticket clients.

    ✔️ Key Responsibilities-

    Global direction of the B2B digital strategy, aligned with the sales and projects area.

    - Management and coordination of the internal team and external suppliers to ensure consistency and quality in all actions.

    - Planning and execution of Meta Ads campaigns focused on qualified lead generation and industry visibility.

    - Development and implementation of offline campaigns for showroom activations or professional trade shows.

    - Marketing Automation: creation of automated flows adapted to long sales cycles and professional audiences.

    - CRM management: advanced segmentation, specific pipelines by client type, and automations in sales processes.

    - Email Marketing: newsletters, automated cadences, follow-up campaigns, and nurturing sequences.

    - Design and optimization of automatic workflows to improve internal efficiency between marketing, sales, and production.

    - Social media and professional content management, focusing on brand positioning and project showcases.

    - Coordination with the projects and sales department to align needs, proposals, and execution timelines.

    - Data analysis, reporting, and strategic recommendations based on real metrics.
    B2B Marketing B2B Prospecting B2B Growth Klaviyo Marketing Automation
  • PRIMOR PERFUMERIAS
    SM Specialist & Content Creator
    October 2022 - November 2023 (1 year and 1 month)
    Málaga, Spain
    At Perfumerías Primor, I was responsible for the entire strategy and content creation for TikTok, leading the brand's growth on one of the most competitive platforms in the beauty sector.

    When I took over the account, Primor had 70,000 followers. In less than a year, and thanks to a creative strategy based on trends, storytelling, and constant analysis, I managed to scale the channel to over 500,000 followers, making it one of the most relevant beauty profiles on TikTok Spain.

    In addition to the organic side, I was also in charge of managing and optimizing TikTok Ads campaigns, working with five-figure budgets to amplify launches, boost sales, and reinforce brand positioning among young audiences.

    Furthermore, I collaborated on the overall social media planning and contributed strategy in content, campaigns, and coordination with the digital team.

    ✔️ Key Responsibilities

    - Complete direction of the TikTok strategy: strategy, recording, editing, and publishing.

    - Management and optimization of TikTok Ads campaigns, with five-figure budgets.

    - Daily content creation adapted to trends and audience behavior.

    - Metrics analysis and continuous optimization of formats and creative lines.

    - Development of creative concepts for launches and brand-specific campaigns.

    - Collaboration with influencers and internal departments to maximize impact.

    - Support in the overall social media strategy, including planning and reporting.
    TikTok Ads TikTok Marketing Reporting & Analysis Event Planning Content Strategy

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Education

  • Master in Online Advertising
    Escuela de Marketing and Web
    2024
  • Master in Journalism and Communication
    Cámara de Comercio Sevilla
    2019

Skill set

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