Javier Rodríguez

In September, I joined La Hormiga, a company with a great vibe where (as there are few of us) I do work that covers all aspects in both on and off-line media: thinking and conceptualizing campaigns, logo design, video animation, motion graphics, illustration, storyboards, copy, packaging, banners, signage, layout, video editing...

I have developed the following projects:

Rizla Global (Imperial Tobacco): Art direction for Rizla's aesthetic line

(Italy, Spain, Holland, and the United Kingdom) and creation of varied content for

on/off-line media (from graphic content on social media to design and printing of

T-shirts for contests, stands, and actions at festivals sponsored by the brand

throughout Europe). A challenge where I have to be resourceful to advertise a

controversial product constrained by legal limitations.

Inditex Global: I am responsible for the aesthetics in Inditex's publications on

social media in 28 countries worldwide, as well as proposing ideas and innovative

content (360º, carousel, canvas, stories, GIF, videos...) to achieve the greatest

possible impact on the user.

IKEA: I am animating a series of 48 videos (about 5 minutes each) for IKEA

in After Effects. Specifically for the Social Media Policy department, where it

explains how to make the most of and use social media effectively.