Freelancer profile translated to English.

Description

Management positions as an entrepreneur and executive in family businesses achieving relevant milestones. My last experience as CEO of Tous. On the other hand, experience as an advisor in companies from different sectors and business areas. Experience in digital transformation across the entire value chain of companies.

I am a professional with strategic vision, results-oriented, with good synthesis and execution skills.

Languages

English
Fluent
Spanish
Native or bilingual
Catalan
Native or bilingual
Italian
Conversational

Workplace preferences

Can work on-site

Barcelona (up to 50km), Madrid (up to 100km), Valencia (up to 100km), Zaragoza (up to 100km), Sevilla (up to 100km)

TOUS & TOUS
CEO. Shareholder.
January 2014 - January 2018 (4 years)
Professionalization of governance bodies: ownership, family, and management team. Creation of commissions to accelerate growth. Pillars of my achievements: B2C and B2B: consumer focus, human team development, digital commercial pace, technology, and unifying factory processes:
• Professionalization of the family business.
• Leading the change in the accessories category: +2.5 times sales growth (reducing SKUs by 40%) and an EBITDA margin on sales of 27%.
• Focusing the organization on optimally managing resources for sustained and profitable growth with speed and intensity.  Development in international markets: Asia, USA, & Latam.
• Agreements with Master Franchise, joint ventures, expansion plans, and organizational and logistical plans.
• Monitoring National and International Factories.
• Subsidiary Reporting System. Unified management KPIs.
Digitalization of the entire value chain (core business & corporate services). Digital project management. Agile & Design thinking. Dashboard.
AITA
CEO. Founder.
January 2006 - January 2014 (8 years)
• Creating, developing, and consolidating the retail business model with a differentiated, innovative, profitable, and scalable positioning.
• Increasing group sales by 25 times in 8 years.
• Expansion from 3 to 60 points of sale nationally and internationally (both owned and franchised, in airports and department stores). "Fast fashion" strategy: a model focused on rapid response to consumer needs. The entire organization focused on what is sold and why.
• Strengthening the capital structure: entry of Finaves III (IESE) and a retail partner.
• Board of Directors with Advisory Board Members.
• Awards: Best Commercial Initiative (2006) by the Generalitat de Catalunya, Best Franchise Concept (2007), and Finaves III IESE Tenth Anniversary Award (2010).
• Creation and development of Factories in China / India.
MD SOLUCIONES DE IDENTIFICACIÓN
CEO
January 2002 - January 2005 (3 years)
• P&L achievements:
◦ Average annual turnover: +20%; gross margin: 5% and EBITDA +10%.
• Balance sheet achievements:
◦ Improving balance sheet ratios: collection days, inventory...
◦ Improving the capital structure: entry of a Private Equity Fund.
◦ Restructuring and renegotiating debt: from short-term to long-term.
• Reorienting commercial strategy. Focus on profitable business lines.
• Improving project productivity. Change in the operations model. Outsourcing. Improving project development time by 30%.
• Evolving from department heads to a management team.