Freelancer profile translated to English.
Back to original languageAbout Javier
Designer and brand strategy consultant with over 16 years of experience, with a degree in Humanities and an MBA from EOI. My training is based on these three pillars: Humanities, Design, and a business vision.
I specialize in creating and redesigning brands from conceptualization to the design of all their pieces and applications, both online and offline. My methodology comprises the following steps:
1. Analysis of the value proposition, strategic positioning, segmentation, and identification of key points to communicate.
2. Construction of a concept and a story that conveys the values of the product or service.
3. Branding, application of the concept to a brand identity.
4. Design of brand applications, from packaging to digital production.
English
Fluent
Spanish
Native or bilingual
Can work on-site
Madrid (up to 50km), Madrid (up to km), Pamplona (up to km)
Experience
- MiméticaArt Director & Co-founderCONSULTING AND AUDITSSeptember 2002 - Today (23 years and 11 months)Madrid, SpainDetermine the best conceptual ideas for design implementation.Decide on visual production (art, photographs, illustrations, etc.).Coordinate work between designers, illustrators, and developers.Presentations to executives, boards, and clients.Use of digital design tools.Monitor user experience and testing to ensure sales success.Provide continuous feedback to the team during the production process.Ensure deadlines are met and work is within client specifications.
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Education
- EMBA - Executive Master of Business AdministrationEOI School of Industrial Organization
- Futures DesignH2I Institute2018Metodología para el diseño de escenarios de futuro y el estudio de la prospectiva estratégica. 1.Detección de señales de cambio. 2.Formulación de tendencias e incertidumbres críticas. 3.Diseño de escenarios de futuro. 4.Prototipado de artefactos de futuro (speculative design, design fiction)